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Google has put up billboards in the capitals of the United States mocking Apple, or iPhone. The ad points to the new Google Pixel 3a, which is significantly cheaper than the new iPhones but has a more capable camera system.

New from the stable of Google Pixel 3a and 3a XL, which were presented at the keynote last Tuesday, went on sale soon. Along with the start of sales, Google also launched a new marketing campaign that it wants to support the start of sales. In it, among other things, Apple and their expensive iPhones are hacked. New billboards across the United States highlight the price difference between the Pixel 3a and the iPhone, which is much more expensive and doesn't have the same camera.

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An example of a photo taken in very poor lighting conditions is clearly visible from the billboard. In this area, Google excels with its software, the special Night Sight mode is able to take a picture with the help of calculations that achieves a much better brightness of the scene than the actual conditions.

In addition to the billboards, Google also released a new advertising spot, which is also supposed to support the launch of sales of the latest models. The company expects a lot from them, as they are very high-quality photomobiles at a relatively affordable price.

Source: 9to5mac

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