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Yesterday, during the expected keynote, Google introduced a whole range of hardware products. However, the biggest buzz is the new Pixel smartphones, flagship phones from the Mountain View workshops that are set to become direct competitors new iPhones 7.

It has long been speculated that Google will enter the smartphone market somewhat more seriously, especially in terms of being the author of both hardware and software itself. This was not met, for example, by the phones of the Nexus series, which were produced for Google by Huawei, LG, HTC and others. Now, however, Google is boasting its own smartphone, namely two: Pixel and Pixel XL.

According to the technical parameters, these are some of the best-equipped phones on the market, which is why Google was not afraid to compare its new products with the iPhone 7 and iPhone 7 Plus several times. We can consider the mention as a clear shot at Apple regarding the 3,5mm jack, which both Pixels have on the top. On the other hand, perhaps because of this, the new Pixels are by no means waterproof, which the iPhone 7 (and most other high-end smartphones) are.

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The Pixel and Pixel XL models are equipped with an AMOLED display, which in the smaller variant is fitted into a 5-inch diagonal with a Full HD resolution. The Pixel XL comes with a 5,5-inch screen and 2K resolution. Under the aluminum-glass body, on which you can recognize HTC's handwriting (according to Google, however, its cooperation with HTC is now on the same basis as Apple's with Foxconn), beats the powerful Snapdragon 821 chip from Qualcomm, which is only supplemented with 4GB of RAM memory.

A significant benefit of Google's new flagships is - at least according to the manufacturer - the most advanced camera system ever implemented in a smartphone. It has a 12,3-megapixel resolution, 1,55-micron pixels and f/2.0 aperture. According to the photo quality test of a recognized server DxOMark Pixels received a score of 89. For comparison, the new iPhone 7 was measured at 86.

Other Pixel features include support for the Google Assistant virtual assistance service (known from the Google Allo communicator), unlimited Google Drive cloud storage where the user can upload any number of photos and videos in full resolution, or support for the Daydream virtual reality project.

Pixels are offered in two capacities (32 and 128 GB) and three colors – black, silver and blue. The cheapest smaller Pixel with 32GB capacity costs $649 (15 crowns), on the other hand, the most expensive larger Pixel XL with 600GB capacity costs $128 (869 crowns). In the Czech Republic, however, we will most likely not see them at least this year.

Apart from the mentioned smartphones, it is interesting to observe where Google is going in general with these steps. The Pixels are the first phones with the aforementioned Google Assistant built-in, which is followed by another new product, Google Home, a competitor to the Amazon Echo. The new Chromecast supports 4K, and the Daydream virtual headset also saw further progress. Google is largely trying to get control not only of software development, but finally of hardware, as Apple does.

Source: Google
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