Close ad

Google has been the default search engine in the Safari browser for many years, it has been in iPhones since its first generation, which, after all, was strongly linked to Google services, from Maps to YouTube. Apple gradually began to get rid of its ties to Google after the introduction of the Android operating system, the result of which was, for example, the removal of the pre-installed application YouTube or the creation of your own map service, which was mainly met with great criticism from users at the beginning.

According to an online journal The Information could Google lose another prominent position in iOS, namely in the Internet browser. In 2015, the eight-year contract under which Apple committed to set Google.com as the default search engine in Safari ends. For this privilege, Google paid Apple an amount of about one billion dollars annually, but getting rid of the influence of its rival is obviously much more valuable to Apple. Bing or Yahoo could appear instead of Google as the default search engine.

Microsoft's Bing search engine has been used by Apple for a long time. For example, Siri takes the results from it, in Yosemite, Bing is again integrated into Spotlight, where it replaced Google without the option to change back. Yahoo, on the other hand, supplies stock market data to Apple's Stocks app and previously also provided weather information. As far as browsers are concerned, Yahoo has already succeeded with Firefox, where it replaced Google, which had been the default search engine for Mozilla's Internet browser for a long time.

Changing the default search engine in the browser will not represent a fundamental change for users, they will always be able to return Google back to the previous position, just as they can now choose alternative search engines (Bing, Yahoo, DuckDuckGo). Apple probably won't remove Google from the menu completely, but some users simply won't bother to change their default search engine back, especially if Bing is good enough for them, thereby losing Google some of its influence and ad revenue on iOS.

Source: The Verge
.