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Has the Apple vs Google war begun? Or is everything continuing as planned and Google is just implementing what was agreed upon? Since the release of the first iPhone, Apple has bet on cooperation with Google and they have helped each other in their business. But no one can say if this is still the case. Newly, for example, an advertisement may appear in the Google Maps iPhone application.

It's not an ad that will significantly disturb your life, but I was surprised by the news anyway. So if you search for a term in Google Maps, sponsored links may appear. Instead of a classic red pin, they are highlighted with a special icon (e.g. with a company logo) and in the list of searched places they are highlighted with a yellow background.

I think that the support of these special icons must be supported in the iPhone OS, so it was more of an agreement. Whether it is a new function of iPhone OS 3.1 or whether Google had the opportunity to introduce sponsored lines a long time ago, it is difficult to say. Anyway, this news came just after it was leaked to the public that Apple bought Placebase, a Google Maps competitor.

Source and images: PMDigital

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