Amaya Toman According to the latest news, Google has agreed to buy Fitbit. The company confirmed the acquisition in the amount of 2,1 billion dollars blog, in which it says the deal is aimed at boosting sales of smartwatches and fitness bands, as well as investing in the Wear OS platform. With the acquisition, Google also wants to enrich the market with wearable electronics labeled Made by Google.
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Petr Škuta Google says in its blog that it has achieved success in this area over the past years with its Wear OS and Google Fit, but sees the acquisition as an opportunity to invest even more not only in the Wear OS platform. He describes the Fitbit brand as a true pioneer in the field, from whose workshop came a number of great products. He adds that by working closely with Fitbit's team of experts, and using the best in artificial intelligence, software and hardware, Google can help accelerate innovation in wearables and create products that benefit even more people around the world.
According to CNBC, thanks to the acquisition of Fitbit, Google - or rather Alphabet - wants to become one of the leaders in the wearable electronics market and, among other things, also compete with the Apple Watch with its own products. In the aforementioned post, the company further stated that users definitely do not need to worry about their privacy. Google is supposed to be completely transparent when it comes to data collection. Personal data will not be sold by Google to any other party, and health or wellness data will not be used for advertising purposes. Users will be given the option to check, move or delete their data.
Co-founder and CEO of Fitbit James Park indicated in official press release Google as an ideal partner, adding that the acquisition will allow Fitbit to accelerate innovation. The final acquisition should take place next year.
Source: 9to5Mac
