Jakub Dlouhy It was as if the bag had been torn open with them. This idiom could be used to sum up the frequency with which new Apple Stories are opening around the world this year. The latest addition to the family of apple stores is a store in Bangkok, Thailand, opened at the same time as the ICONSIAM shopping center.
The store in Bangkok's ICONSIAM shopping center is the first Apple Store in Thailand and only the second in Southeast Asia. The Apple Store was opened at the same time as the entire shopping center of which it is a part, on November 10, 2018. The Cupertino firm has secured a prominent place within the complex directly below the center's main sign, and its height occupies the entire two floors.
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At first glance, the Thai apple store is quite different from other newly opened stores. Throughout the style of the store, we can observe references to local architectural elements, including the ceiling made of wooden planks or the general touch of the tropical country. Greenery also has its place in the interior, the photos show trees in Apple's patented flowerpots or parts of the walls covered with plants. The walls are made of cold-looking stone, in contrast to which the other elements of the interior stand out.
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Of course, every new Apple Store has a screen and space for Today At Apple workshops, which teach customers how to use their devices to the fullest. In Thailand, like in the Czech Republic, only authorized sellers of apple equipment have been active so far, but they are apparently not afraid of the new store. On the contrary, they hope that it will attract even more attention to the California company, from which they too will be able to profit. Hopefully our country will also get its official Apple Store one day.
