David Hanak A French regulator fined Apple 1,1 billion euros on Monday for abusing its position vis-à-vis retailers and retail chains that sell Apple products.
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David Trlica This is the largest fine ever imposed by the French authorities. Moreover, it comes at a time when Apple is being investigated in several countries for potential abuse of its position. Apple plans to appeal, but the French authorities say the ruling is in line with French law and is therefore fine.
According to the regulator's judgment, Apple committed itself by forcing retailers and distribution centers to sell Apple products at the same prices that Apple offers on its official website apple.com/fr or in its official stores. Apple was also allegedly guilty of forcing some of its distribution partners into specific sales policies and campaigns, while they could not design sales campaigns at their own discretion. In addition, behind-the-scenes cooperation between distributors was supposed to take place during this, which practically disrupted normal competitive behavior. Due to this, two of these distributors also received fines in the amount of 63, respectively 76 million euros.
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Amaya Toman Apple complains that the regulator is attacking business practices that Apple began using in France more than 10 years ago. A similar decision, which is contrary to long-standing legal practice in this field, can fundamentally disrupt the business environment for other companies, according to Apple. In this regard, major changes began to take place in 2016, when a new director came to the head of the regulatory authority, who took the agenda of the American giants as her own and focuses on their business and other practices in France. For example, Google or Alphabet was recently "rewarded" with a fine of 150 million euros for violating advertising rules.
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The fine from Apple's point of view is low, but better than nothing.
To withdraw all Apple products from the French market for half a year. They, the consumers, would explain it to the regulator...
Frantík, not eaten as always.