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The market for wearables is experiencing a boom. In the first quarter of this year, almost twenty million such products were sold, and Fitbit took the biggest slice of the pie. The second is the Chinese Xiaomi and the third is the Apple Watch.

Fitbit has a set strategy where it launches many products on the market, which usually only offer a few basic functions and are, above all, very affordable. Often single-purpose products, such as Fitbit's Surge or Charge bracelets, are sold significantly more than more complex devices such as the Apple Watch.

In the first quarter of this year, which saw an almost 70 percent year-on-year increase in wearables sold, Fitbit sold 4,8 million units of its wristbands or watches, according to IDC calculations. Xiaomi managed to sell 3,7 million and Apple sold 1,5 million of its Watch.

While Apple tries with its watch to offer the user a complex experience with many functions, starting from measuring activity to sending notifications to performing more complex tasks, Fitbit offers simple products that usually specialize in one or only a few activities, often mainly health monitoring and fitness. About that anyway he recently spoke director of Fitbit.

However, the question is how the market for wearable products will continue to develop. According to IDC, Fitbit sold one million of its products in the last quarter of the new Blaze tracker, which can already be classified as a smart watch, so it will be interesting to see if this trend will continue and people will rely on more complex products on their bodies, or will continue to prefer single-purpose devices.

Source: Apple Insider
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