Daniel Hruska Apple announced its quarterly financial results for the fourth and therefore the last fiscal quarter of 2014. The company again reaches the black numbers at a dizzying amount - a turnover of 42,1 billion dollars, of which 8,5 billion is a net profit. Apple thus improved by 4,6 billion in turnover and 1 billion in profit compared to last year for the same quarter. As expected, iPhones did well, Macs recorded record sales, on the contrary, iPads fell slightly again and, as every quarter, iPods too.
As expected, iPhones accounted for the largest share of revenue, with a whopping 56 percent. Apple sold 39,2 million of them in its latest fiscal quarter, up 5,5 million from last year. Also compared to last quarter, the number is surprisingly higher, by a full 4 million units. Maybe some people were expecting a new iPhone with a smaller screen size, so they reached for last year's new iPhone 5s. However, here we are getting into speculation.
iPad sales are falling year-on-year. While last year Apple sold 14,1 million of them during the same period, this year it was 12,3 million. Tim Cook has previously explained this fact by the rather rapid saturation of the market. We will, of course, monitor how the trends will develop further, especially since the iPad mini 3 basically only got Touch ID compared to the previous generation. iPads contributed twelve percent to the total profit.
Excellent news comes from the segment of personal computers, where sales of Macs increased by a fifth year-on-year, i.e. to 5,5 million units. At the same time, this is a record, because never before have so many Apple computers been sold in a single quarter. Apple can consider this a very good result indeed in a market where PC sales generally decline every quarter. Last quarter it was a full one percent. Even though the number of units sold is less than half that of iPads, Macs make up less than 16% of the total profit.
iPods are still on the decline, their sales have fallen again, quite drastically. In the fourth quarter of fiscal 2013, they sold 3,5 million units, this year only 2,6 million, which is a quarter decline. They brought 410 million dollars to Apple's coffers, and thus do not constitute even one percent of all revenues.
"Our 2014 fiscal year was a record year, including the largest iPhone launch in history with the iPhone 6 and iPhone 6 Plus," said Tim Cook, Apple's chief executive, on the financial results. “With amazing innovations in our iPhones, iPads and Macs, as well as iOS 8 and OS X Yosemite, we're heading into the holidays with Apple's strongest product lineup ever. We're also incredibly excited about Apple Watch and the other great products and services I have planned for 2015.”
I think that sales of iPads will increase significantly this quarter, and I would not be at all surprised if more were sold than a year ago. For those who need an iPad mini, last year's iPad mini with retina with 32GB for 350 euros is a great choice. That's a 30% discount compared to last year. Similarly, the first generation iPad Air with 32GB for 450 euros is also a great deal.
I sell all the iPhones I can make.
Macy, I'll go upstairs too. The hit of Christmas will definitely be iMac with retina. I'm going to do it myself when I get the money. Macbooks are classics, but the mac mini will probably go down. he was very disappointing.
I wonder (Even if it's only a small increase) what is the reason for the increased mac sales? If there's an advertising campaign in the US, or people find out that Win 10 won't be a hit parade, they switch to Apple :D
A lot of people decided to replace their laptop or computer with a tablet and in the future found out that the iPad is great, but it's just not for work, and if they are already satisfied with Apple, why not buy a large Macbook Air or a 13-inch laptop. Both products were discounted all year long, so the difference between ultrabooks and macs was not that big. A lot of people got used to this by the free OS, and the Offices also run on it + the Apple ones are free. So when you calculate it, even the mac can be cheaper. In addition, the aira discount campaign for students has not stopped. All this will bring more customers to the stores.
Tripler > I think it has its own logic. The vast majority have their first experience with Apple thanks to the iPhone, and many are wondering if they should buy something else, and it takes them a while and they end up buying either a Mac/MacBook/iPad.
After all, it has a slower inertia than it manifests itself, and in addition, the price is not completely popular, so the decision takes longer.
But maybe I'm wrong.
Surely this also has a big influence... but another influence is the price... which is already relatively the same for lower models as the competition... and what to choose?? any replacement macbook with windows ?? or a unique original MacBook that connects everything I have from Apple...
So I went the path of the macbook first .. then the ipad and then the iphone :-D I went the worse way :-D anyway, this Friday it's been 3 years :-) and I can't praise myself for it :-) Anyway, I'm the original macbook for 15 he exchanged it for a retina one in the highest configuration :-) and an ipad mini for an ipad air :-) on Friday it will be an iphone 5 32gb for an iphone 6 128gb :-) and I have a year's peace for now :-D I'm still waiting for that appletv :-D the trio is already giving me a lot of trouble at home :-D
from when to when do they have a fiscal year? so also the quarter?