Michal Ždanský Apple announced its quarterly financial results for the second fiscal quarter of this year (calendar first quarter), and almost traditionally it has been a truly record-breaking three months. The second quarter of 2015 brought the second largest turnover in the company's history. It reached the level of 58 billion, of which 13,6 billion dollars is profit before tax. Compared to last year, Apple thus improved by an amazing 27 percent. The average margin also increased from 39,3 percent to 40,8 percent.
It probably won't surprise anyone that the iPhone was once again the biggest driver, but the numbers are dizzying. Although the number of units sold will not surpass the previous record 74,5 million iPhones from last quarter, however, this is the second best result in the phone's history. Apple sold nearly 61,2 million, a whopping 40% more than the same period a year ago. The bet on larger display sizes really paid off.
The growth is particularly visible in China, where sales grew by 72%, making it Apple's second largest market, with Europe relegated to third place. The average price of a sold iPhone is also fascinating - $659. This speaks to the popularity of the iPhone 6 Plus, which is $100 more expensive than the 4,7-inch model. In total, the iPhone accounted for almost 70 percent of the total turnover.
Conversely, iPads continue to fall in sales. Apple sold 12,6 million of them in the last quarter, down 23 percent from a year ago. Although, according to Tim Cook, the iPad still has a long way to go, it has probably already reached its peak and users are more inclined to the iPhone 6 Plus or simply do not change devices as often as phones. In total, the tablet brought 5,4 billion to the total turnover, so it does not even represent ten percent of the income.
In fact, they accounted for more revenue than Mac's iPads, although the difference was less than $200 million. Apple sold 5,6 million PCs in the second quarter, and Macs continue to grow, while other manufacturers are mostly seeing declines in sales. Compared to last year, the Mac improved by ten percent and became Apple's second most profitable product after a long time. After all, all services (sales of music, applications, etc.), which brought in a turnover of almost five billion, were not left behind either.
Finally, other products, including Apple TV, AirPorts and other accessories, were sold for $1,7 billion. Sales of the Apple Watch were probably not reflected in this quarter's turnover, since they only recently went on sale, but we could know how the watch is doing in three months, unless Apple announces some PR number in the near future. For Financial Times however, Apple's CFO Luca Maestri he revealed, that compared to the 300 iPads sold on the first day of sales in 2010, the numbers are very good.
Chief Executive Officer Tim Cook also praised the financial results: “We're excited as iPhone, Mac and the App Store continue to gain momentum, resulting in our best March quarter ever. We're seeing more people moving to iPhone than we've seen in previous cycles, and we're in for an interesting start to the June quarter with the Apple Watch starting to sell.”
Almost 8 iPhones sold for three months straight every second, that's unbelievable.
Very nice summary and thanks for the clear graphs! Author's work is valued more than "stealing" something from foreign websites, as happens elsewhere.
Many thanks to Mr. Michal Žďánské for the perfectly prepared article and especially for the graphs. That's how it should be everywhere, but unfortunately it's not.
It really shows that you put a lot of work into it. I wish there were more editors like this...