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In this regular column, every day we look at the most interesting news that revolves around the California company Apple. Here we focus exclusively on the main events and selected (interesting) speculations. So if you are interested in current events and want to be informed about the apple world, definitely spend a few minutes on the following paragraphs.

Next year we will see new AirPods with a changed design

Back in 2016, Apple showed us the very first AirPods with an excellent design that is still with us today - specifically, in the second generation. The change came only last year for the Pro model. For a long time now, however, news has been spreading on the Internet about the ongoing development of the third generation, which, according to sources from TheElec, should copy the form of the mentioned "pros." But what will it actually look like?

AirPods Pro:

The Cupertino company should show us the successor to AirPods 2 in the first half of next year, which will have the same design that we are used to from AirPods Pro. However, the main difference will be that this novelty will lack the active ambient noise cancellation mode and the permeability mode, which will make it 20 percent cheaper. This is the same amount that we now have to pay for the new AirPods (second generation) together with the wireless charging case.

airpods airpods for airpods max
From left: AirPods, AirPods Pro and AirPods Max

Rumors of the development of the third generation have been circulating for some time. However, we only started paying attention to this claim in April this year, when the renowned analyst Ming-Chi Kuo spoke in his report to investors about the ongoing development of the new AirPods, which should be presented to the world in the aforementioned first half of 2021.

Apple cares about the privacy of its users, which Facebook again protests against

Probably the vast majority of Apple users know that Apple cares about the privacy of its users. This is proven by several great and sophisticated functions, including Sign in with Apple, the function to block trackers in Safari, end-to-end iMessage encryption, and the like. In addition, Apple already showed off another privacy-focused gadget in June during the WWDC 2020 developer conference, when new operating systems were introduced. iOS 14 is coming soon with a feature that will require apps to re-ask users if they have the right to track their activity across websites and apps.

However, Facebook, which is generally known for collecting data from its users, has strongly protested against this step since its very introduction. In addition, the giant today released a series of ads directly to print newspapers such as the New York Times, Wall Street Journal and Washington Post. At the same time, the rather interesting headline "We're standing up to Apple For small businesses everywhere,” implying that Apple is stepping up to protect small businesses around the world. Facebook specifically complains that all ads that are not directly personalized generate 60 percent less profit.

Facebook ad in newspaper
Source: MacRumors

This is a very interesting situation, to which Apple has already managed to react. According to him, Facebook has definitively confirmed its main intention, which is only about collecting as much user data as possible across websites and applications, thanks to which it creates detailed profiles, which it then monetizes and thus recklessly ignores the privacy of the users themselves. How do you view this whole situation?

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