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Yesterday, Facebook introduced a new standalone app called Groups. The latter, as the name suggests, is used so that the user can conveniently manage the groups of which he is a member. The application is available for free, it premiered worldwide and was released in versions for iPhone and Android. A native iPad app is still missing and there was no mention of it in Facebook's official press release. So it is not clear when or if we will see it at all. 

Groups are an integral part of Facebook and are used for interaction between a certain circle of people. Groups can be closed, open or private. They can serve a school class, a group of colleagues, specific interest groups, a movement or even a certain local or global community. Within the group, you can communicate and share relevant content, while the public of this content depends on the group settings.

Facebook released a separate group access app, it says, to make it easier and faster for people to share content with all their groups. This application really fulfills this function. Because nothing else will distract you from working with groups while using the application, and you will not be bothered by the other Facebook functions that the main application is loaded with. You won't have to wait for a wall full of posts that you're not interested in to load, and you won't have to respond to invitations to events or friend requests. Application Groups for you have opened up in order to quickly deal with matters within the group.

Again, many people will lament why they have to install more and more Facebook apps on their phones. Why should they have a separate app on the iPhone for viewing Facebook as a whole, another for communication (Messenger), another for site management (Pages), yet another for managing groups (Groups) etc. But the motives of Mark Zuckerberg, the head of Facebook, are clear and in a way sympathetic.

At Facebook, they are aware that few people use this robust social network as a whole and want to spend a long time scrolling through the main application and clicking their way through it. Facebook is far from just a time killer for teenagers. Many want to use this social network effectively. Write a message quickly without being disturbed, send a post to the company profile in a flash, quickly consult with your classmates in a group about the content of tomorrow's test...

Facebook caters to these users and creates separate applications for them, because only they can offer a 100% user experience for a specific use. So is Zuckerberg, after all commented the creation of a separate Messenger and its exclusivity in sending messages from mobile devices.

For those who disagree with the above and simply want to have as few applications as possible on their phone, Facebook has good news. Unlike the ability to send messages, which has been completely removed from the main applicationgroup management will continue to be a fixed part of the main application. So the user has a choice and an application Groups only those who see the point in it will install it and can justify and defend another icon on their phone's desktop.

[app url=https://itunes.apple.com/cz/app/facebook-groups/id931735837?mt=8]

Source: newsroom.facebook
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