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A few exclusives have already appeared on Apple Music, such as Drake's new video titled Energy. Before him, it was videos, for example Freedom by Pharrell Williams or phenomenal by Eminem. Pitchfork magazine recently expressed in the sense that these videos could be produced directly by Apple itself.

According to rumors from Pitchfork magazine, Apple also has other interesting connections planned, such as with artists Purity Ring, Diddy and James Bay.

Exclusive content is certainly one of the means by which Apple wants to entice new users to switch from longer-running services such as Spotify. So it would make sense if Apple personally oversaw the creation of unique music videos like this.

Source: MacRumors
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