Close ad

Apple started selling more of its hardware. Apple TV 4K had a sharp sales start planned only on November 4. This overlooked product, which may not make sense to many, has its place in the company's portfolio. 

Apple TV 4K in its Wi-Fi version and with 64GB storage costs CZK 4 in the Apple Online Store, while the version with Ethernet and 190GB storage costs CZK 128. But the interesting thing is that it is not in stock, so if you order it today, you will not receive it the next working day. There is a slight delay for both variants, when they reach you in the range of three to five working days. It's also still true that you'll get three months of Apple TV+ free with your purchase (however, the offer is only valid once per Apple ID).

An upgrade is probably not necessary 

If you own a 4 Apple TV 2021K, you probably won't have much reason to upgrade. You may not be convinced by the news, even if you still own the previous generation of this smart box. But maybe that's not the purpose. It's still a black box, but it's 20% smaller and surprisingly much lighter than the previous model. Apple somewhat illogically removed the fan and added a powerful chip (A15 Bionic). So it is to be hoped that it will not heat up, although thanks to the economical mobile chip, it might not.

It is here for two reasons, one of which is relatively obvious, the other less so. It's about games, of course. Apple TV supports Apple Arcade, and the company needs it if only to be able to list a wider range of hardware on which you can enjoy games from its subscription service. Thanks to the chip from the iPhone 13, you can run everything you can find on the platform and the App Store on the new Apple TV.

The second reason is not so positive. With such a powerful chip in this smart-box, it may also mean that we won't see an update until a few years from now, when it stops really managing. What would be the point of launching a new generation next year with only the A16 Bionic chip? So it is more likely that we will have to wait a good number of years for the new generation, also because the Siri Remote received USB-C, so it will not even be in conflict with the EU regulation in a few years. So if you've ever thought about buying an Apple TV, now is the best possible time. 

It has its place in the market 

You can look at the Apple TV as an unnecessary device, the main functions of which have already been taken over by many smart TVs, but the market for similar smart boxes is simply here, and Apple is present in it. Here we have Google Chromecast, Amazon Fire, Roku solutions, etc. However, Apple TV stands above them not only with its ecosystem and options (the center of the home), but also, of course, with its own applications and games designed for the tvOS platform. At a price of just over 4 thousand, it is also one of the company's most affordable products, which was the only one in a long time to reduce its price.

.