Ondrej Holzman The more than thirty-year collaboration between Apple and the advertising agency TBWAChiatDay, which was able to produce several legendary marketing campaigns, has ceased to be so harmonious in recent months, and its intensity seems to be fading gradually. Apple is creating its own advertising team, which it wants to restore the shine to its TV spots...
The magazine rushed in with information about the change in advertising strategy Bloomberg and considering the events of recent months, this is not so surprising. As revealed by the lawsuit between Apple and Samsung, the marketing chief Phil Schiller stopped liking the cooperation with the long-time partner, agency TBWAChiatDay several months ago.
To Tim Cook in early 2013 Schiller literally he wrote: "We may have to start looking for a new agency." Schiller explained to his boss that, as hard as he was trying, the agency was no longer able to deliver what Apple wanted from it. At that time, Apple had problems especially with the attacks of Samsung, which began to create effective advertisements, and the iPhone manufacturer was unable to respond to them. Relatively a sharp exchange of views therefore also took place between Schiller and James Vincent, at the time head of the Media Arts Lab division, an arm of TBWA that exclusively served Apple.
The Californian company therefore began to arrange itself in its own way. Apple has suddenly created an advertising team that has already produced several ads, company spokeswoman Amy Bessette confirmed. Spot highlighting the thinness of the iPad Air, poetic advertisement again on iPad Air even a few recent advertisements, all of which were produced by Apple itself without the help of external agencies, although the cooperation with Media Arts Lab is definitely not over yet.
At least from a personnel point of view, the two advertising teams, which are now supposed to compete with each other for who will create a better campaign, will be connected. Apple hired Tyler Whisnand from the Media Arts Lab to lead the creative division in Cupertino, where music director David Taylor also moved, and the apple company was to acquire several other experienced veterans from the advertising world.
Cooperation with an external agency, which created for example the now-legendary "Orwellian" campaign for Apple in 1984, probably began to crack shortly after the death of Steve Jobs. He had known the agency's founder Jay Chiato since the early 80s and got along very well with the aforementioned James Vincent, who succeeded in translating Jobs' visions into advertisements. After Jobs' death, however, he was no longer able to successfully satisfy Schiller's demands, who he said did not have as clear a vision of marketing as Jobs. Only time will tell whether Apple's own team will be able to replace Jobs' confident and clear decision-making.
Hello,
besides that, I don't know where to write it here! Can anyone tell me how I can watch TV at work via iPhone or iPad? I'm going to the World Cup in soccer, and they were also in hockey, and I can't find an app similar to Simple Tv anywhere... Or something to stream... Colleagues with Androids have a million and I've gone through probably the entire AppStore and haven't downloaded anything. Thank you very much for the advice and tips.
And I thought that at work one works. :D What about ČT4 for sports?
Thank you, but I'm trying to work :) But football is football... My Ct is intermittently cloudy on 5S, so almost not, and any other tips? It's terrible that there is no proper app for this on the Appstore, especially since there are a trillion of them about the weather, for example...
Buy an elgato eyetv for 100 euros and you can watch TV independently of the Internet and even record it ;)
Antique?