Ondrej Holzman Technology magazines in connection with the company Apple in recent weeks have practically done nothing but discuss Mac computers and their future. Tim Cook though in an internal report he said, that his company certainly did not resent computers, but new evidence shows that the Mac's position within Apple is far from what it once was.
So far, there has been mainly speculation in this area. Now, however, he has come up with insider information, citing his very well-informed sources, Mark Gurman of Bloomberg, which in detail describing, how things are actually going with Apple's current computers.
We recommend reading his report in its entirety, as it gives you a good insight into how the situation with Macy has developed in recent years, both externally and internally, and below we present the most important points that have not been known so far.
- The Macy development team lost influence with the industrial design group led by Jony Ive, as well as the software team.
- Apple's top management lacks a clear vision regarding Macs.
- More than a dozen engineers and managers left the Mac division to join other teams or leave Apple altogether.
- During the Mac's heyday, there were regular meetings between engineers from the Mac division and Jony Ive's design team. Ongoing projects were discussed at weekly meetings, and both groups visited each other and reviewed project developments. This is not nearly as common anymore. Even more striking is their separation after changes in leading design teams.
- In Apple already there is no team that works exclusively on the Mac operating system. There is only one software team where the majority of engineers put iOS first.
- There is inconsistent management of projects, when previously, managers usually agreed on a common vision. Now more often than not, there are two or more competing ideas, so multiple prototypes are being worked on at the same time, one of which may be approved in the final.
- Engineers' work is fragmented, often resulting in product delays. Apple wanted to release a 12-inch MacBook back in 2014, but due to the simultaneous development of two prototypes (one was lighter and thinner, the other thicker) he did not make it and presented it only a year later.
- Macs are being developed more and more like iPhones - thinner and thinner, fewer ports. The first MacBook prototypes even had a Lightning connector, which was eventually replaced by USB-C. This year, a gold MacBook Pro was planned, but in the end, gold didn't look so good on such a large product.
- At the same time engineers planned to put new high-capacity batteries in the new MacBook Pro, which would be shaped after the innards of a computer to ensure longer life, but in the end this type of battery failed key tests. In the end, Apple decided not to delay the new computer any longer and reverted to the older battery design. Because of the rapidly changing design, additional engineers were moved to the MacBook Pro, which slowed down work on other computers.
- Engineers also wanted to add Touch ID and a second USB-C port to the MacBook in 2016. But in the end, the update only brought a rose gold color and a standard increase in performance.
- Engineers are already testing new external keyboards that should have Touch Bar and Touch ID. Apple will decide whether to start selling them based on the acceptance of the new MacBook Pro.
- Only modest updates are expected in 2017: USB-C and new graphics from AMD for iMac, minor performance boost for MacBook and MacBook Pro.
Apple's top management walled it off a few years after Jobs left. First, the road from the hill showed itself on OS X, now they are walling up the hardware as well.
So if I understand correctly, MB Air is over for good...
that is, at least in my opinion, quite evident a long time ago, no
My Sierra runs better than all versions of macOS since Snow Leopard... I don't know, but the x-axis division probably handles it well. By the way, if a 3-year-old device suddenly runs better than a two-year-old version, Apple must have done something right.
So you are a lucky person. I finally switched back to Captain from Sierra... 10.12.1 - lagging mission control, freezing Safari, iTunes, choppy iPhone videos in the photos app
10.12.2 did it - spontaneous restarts...
This is a MacBook Pro 13″ 2015
No problems on 10.11.6 - apart from iTunes - which has crashed once so far - but that's probably an itunes fault.
I have similar bugs with iOS 10 on the 7 Plus...
iOS 10.1.1 – when the orientation of the screen was locked, it sometimes rotated, sometimes it could not send sms, graphic bugs, sometimes the camera started and it remained black/out of focus and nothing until the mode was switched, respring restarts (yes, luckily those disappeared later),...
Yeah I'd pass if it was iOS 10.0…
Now with 10.2 it's better, true... but the battery life went down again.
Plus I don't like the redesign of iOS 10 compared to iOS9 (and no I'm not one to always complain about new iOS - I liked iOS 9 for example.)
The music app can't even play everything from one artist in unmixed order...
The only thing keeping me from selling the 7 Plus and starting to use the 6 again, where I have iOS 9.3.5, is that I would lose a few thousand by selling it...
It's just that the exact problems that caused me to switch to Apple are now with him...
Sorry for the complaining, but it just had to come out.
Yes, I'm sorry, because I had the worst experience with Maverick, lags, application crashes. Then came Yosemite, slightly better, but Airdrop never worked. Then came El Capitan and everything started to work, but everything was slow, rainbow wheel everywhere. After installing Sierra everything smooth from the first version.
All Macbook Air mid 2013.
I recently worked on 10.9 Mavericks and I just saw how much faster and more stable it is than I'm used to from Captain. Mavericks works much better for me than 10.10 or 10.11.
All on MacBook Pro 13″ retina late 2013 and Mac Pro mid 2010
Also the same experience with 10.9.5 - no problems on MacPro 2009 and mbp 2010.
10.6 was a super extra class, and also excellently tuned. 10.7 was a leap into the last century. Little by little, things are slowly getting better, the Captain and Siera are finally leaving. But it is impossible not to notice the years of desperate wandering. In any case, macOS is now more difficult to control than it was in 10.6. In many places (even on iOS) there was an extra click to perform the same operation. And for that I would send the comrades from Apple to a reformatory.
I'm glad to come across similar opinions. I'm not going to leave the 10.6 until I have a functional iron to ride on. Not every change is necessary and I simply refuse to accept changes "to make it look like we are developing something and that there is progress" as a matter of principle.
Win 10 works for me on an HP 6730s Notebook. Iron at least 8 years old. With a new battery for 1800 and an SSD for 1200, it will last 5-6 hours. A miracle for such a grandfather. So does Ubuntu 16.04. He flies like hell. I play Assetto Corsa on full details on a 4-year-old PC. It is a fact that I have 20GB RAM and AMD RX480 8GB. Nowadays, 3 year old computers are actually new. The chorus at Apple that upgrades computers once every 2-3 years.
We have to come to terms with the fact that Apple is gradually becoming a company providing services and hardware will be abandoned. Monitors, rootre, Air, iMac, Macbooks…. Otherwise, no more apple on the monitors. The only hardware I will keep will be the iPhone, and that too only until I have a market share of up to 10%.
But that would not make sense, why they now came with AirPods - hw, why recently with Apple Watch s2 - hw. Their software, born from MS, will not survive by itself, their only chance is their closed ecosystem, without a PC, the tablet will not last long, the iPhone alone will not tear them away, because only the phone ecosystem did not work.
Apple, on the other hand, has become a HW company, the software is very marginal and declining
the vast majority of my income then flows from the iPhone. no mac, no ipads, no ipods, headphones and the like. iphone. if the iphone was not sold, the company would have a 10% value. In the long term, no company can withstand this because there will come a time when there will be something better on the market and those sales will start to fall (that better time has already arrived, but only from Samsung, more competitors will come, with a cheaper price, Android that will be able to do more than iOS, and Apple's cash cow dies)
if you look at any other technology company, microsoft, amazon, IBM, .. none of them focus everything on one product, there's plenty of it, something will work and something won't. but apple is just waiting for it to make a mistake in iphones, just like it did in macbook, and it will go down steeply. the reputation it had and which ensured its sales without the product being in any way better than the competition, gradually withers, declines, dies, and with every nonsense that Apple produces, this reputation reduces and makes it difficult to sell other products in the future... (btw, the overwhelming number of iPhone users on the ecosystem doesn't work, I'm not responsible for the sale of the cat at all :)
For years, Apple had a loyal community of professional Mac users and their photo/video/audio software. And that is falling apart fast. Damage.
People with iOS etc. will quickly exchange for anything else/better. That's just the way it is and it's a shame. Just look for ads on YouTube for PowerBooks 12 and 17 and people who use them there.
Today's "job" will probably be filled by the iPhone at Apple as well. :-(
It annoys me!!!
The priorities are in rainbow marches, smileys, but mainly in removing what people like, what is functional and exceptional! And then the biggest priority, asking money for something unfinished, unfinished and non-functional!