Tomas Chlebek DisplayMate, a renowned display technology magazine, has released a review of the display of the new iPhone 7. Unsurprisingly, the iPhone 7 has a better display than all previous models. However, the size of the differences and the ability to exceed OLED parameters are less obvious.
The categories in which the iPhone 7 display excels are: contrast, reflectivity, brightness and color fidelity. The contrast is even record high among displays with IPS LCD technology, and the reflectivity is record low among all smartphones.
Previous iPhones were already able to display the full color gamut of the sRGB standard. It is no different with the iPhone 7, but it can go even further and reach the DCI-P3 standard, which is normally used in 4K televisions and digitized cinemas. The DCI-P3 color gamut is 26% wider than sRGB.
[su_pullquote align=”right”]The display with the most accurate color rendering we've ever measured.[/su_pullquote]
The iPhone 7 therefore displays colors very faithfully and switches between the sRGB and DCI-P3 standards as needed - in words DisplayMate: “The iPhone 7 excels in particular with its record-breaking color fidelity, which is visually indistinguishable from perfect and very likely much better than any mobile device, monitor, TV or UHD TV you have. [...] it's the most accurate color display we've ever measured."
When setting the maximum brightness of the display, a value of 602 nits was measured. That's a bit less than Apple's claimed 625 nits, but it's still the highest figure DisplayMate measured average brightness (APL) for the smartphone when displaying white. When setting the automatic brightness, its highest value reached up to 705 nits in a high level of ambient light. The display of the iPhone 7 is visually perfect in the uniform illumination of all colors of the displayable gamut.
Combined with a reflectivity of just 4,4 percent, this is a display that excels when used in bright light. In case of low (or no) ambient lighting, a high contrast will appear again, i.e. the difference between the maximum possible and the lowest possible brightness. The contrast ratio of the new iPhone reaches a value of 1762. This is the most DisplayMate measured for displays with IPS LCD technology.
With OLED displays (e.g. Samsung Galaxy S7), the contrast ratio can be infinitely high, as the points are illuminated individually and can therefore be completely unilluminated (black).
The iPhone 7 display did the worst in the backlight loss category when viewed from an angle. The loss is up to 55 percent, which is typical for LDCs. OLED displays are also much better in this category.
DisplayMate concludes that the iPhone 7 display sets new standards in several categories and doesn't even need a higher resolution, for example. Some may start speculating if Apple will really switch to OLED for iPhones.
However, the iPhone 7 fell short of the "overall best display tested yet" title, which was most recently awarded to the Samsung Galaxy S7. Although LCD displays may have the upper hand over OLED in some respects, the latter can be thinner, lighter, allow almost bezel-less design, bending and continuous display mode (eg time).
I would see the only reason to switch to OLED because of the dimensions of the display. Compared to the competition, iPhones have really wide bezels, and while maintaining a flat display, rounded sides, home button and symmetry, it would be possible to save a few millimeters in width and height, which would make using the ip very pleasant. On the other hand, ios is based on a white background, which is a problem for oled displays. It could. y so happen that apple would paradoxically worsen the user experience from ios by deploying OLED technology.
something like "dark mode" was found in the source codes of beta versions of iOS10, so I wouldn't be too worried about it :)
Yes, but I assume that it is more like a dark mode for ATV than something that would be fixed. At least I can't imagine having all white background black.
To try it out, just go to Settings -> General -> Accessibility -> Display customization -> Invert colors in iOS :-)
Yes, I can imagine it :) after all, it is enough to "trick" the nightshift a little
It will be difficult for an OLED panel to have infinite contrast, because one cell would have to shine with infinite brightness compared to a completely off cell. Therefore, it cannot be done in a real environment.
On the Displaymate site, it's the exact opposite. Since an unilluminated point is as dark as its surroundings allow, the difference (contrast) between the highest possible and the lowest possible is (potentially) infinite. That is, if I understood it correctly from the source.
Probably dividing by zero.
"Since the iPhone 7 has a Retina Display it doesn't need the 4K resolution because it already appears perfectly sharp at its normal viewing distances."
Recently, a person with glasses claimed to see pixels on the retina quite clearly. The distinction claim will not be so bulletproof...
just that with glasses they magnify many times more than is healthy :)
Oled is already outdated technology nowadays, which is quite expensive and I don't believe it will last. It is a small display and surely with a higher resolution Apple would have to redo the complete UI. The current retina is enough for the rich, if only they used a better glass that could not be scratched.
Well, the ISP is rather outdated, but as you can see, it is still not at the end of development. Rather, Apple will use a different technology than OLED - Micro-Led
LOL again the fable about the amazing iPhone display. The last display was already the best in the world, this one is even better, of course. The reality is that iPhone displays excel mainly in yellowness from top to bottom or uneven backlighting in the corners, and these are not isolated pieces, this is a rule, even today every Chinese has a beautifully homogeneous display. This fact is all the more surprising. I personally had it both on the 5s (5 pieces), 6 (2 pieces), and the current 6s, and I believe that it will be no different on the 7. But it still amuses and will probably never get tired of how Apple's marketing supports the opinion about the perhaps even cosmic technologies of the iPhone and supports sales through purchased media.
This will partly also affect color perception. :) But what about the display? He bothers me the least. I don't want the phone, which is a stupid device designed for communication, to emit so-called realistic color rendering at me, which in the end is just subjective anyway. What bothers me about the seventh iPhone is that the design file is intended for a woman's hand, but when I tried it on in iSetos, I had the impression that I was holding a flexible glass crystal in my hand (it sounds paradoxical, but I can't express it better), which I break like a Karlovy Vary wafer. It flexes quite a bit.
And back to the display: I'm not criticizing it, it has very wide viewing angles without loss of color and brightness (again, a subjective impression). I haven't seen anything better than this.
Well, for me, it's not about color sensitivity, but about the fact that I would like to get an unblemished and evenly backlit display for the considerable money, which every Lemra can give me today for two fivers, but the iPhone somehow doesn't. I also don't consider the realistic color rendering of the phone display to be important, but that's about something else. The viewing angles are OK, but in the sun, for example, the iPhone is no miracle, and any better amoled can take it for a snack. The way the iPhone is automatically praised mainly by the overseas media (what a coincidence) is a weakness, such a better average. I just don't feed them this anymore, I know my stuff, and I'm not blind either, and it's clear to me what a sophisticated marketing machine Apple is today. I have 6s and somehow I don't have 7, so I didn't even look anywhere. I find it even more disgusting from the back, and in general, Apple didn't contact me with anything this year, it's kind of treading water. However, I would expect the strength of the 7 to be the same as that of the 6s, which does not even budge. What bothers me most about the current design is the insane slipperiness, the sure grip of the five models (and the SE, of course). But the iPhone is on the fringes of interest for me, especially if it's too much.. Macs and I'll be satisfied, I actually bought an iPhone for the first time once just logically for a Mac, if it weren't for the convenience of connection, I don't need to have this mobile phone.
Either you're lucky with pieces or you have spots in your eye :) I have an excellent display even on the 6 and the only thing that's not quite good against OLED is the rendering of black, but even that is already good enough. But it's still a lot better on the iPad 3. I agree that the transition to OLED is not inevitable rather trendy.
Or you're blind, well :) Speckled displays are an iPhone classic that has been commented on many times, and it also applies to the iPad (e.g. on my older 4th, the upper right corner with a yellow tinge). I don't care, because I wouldn't buy one, but it's a real business card of the vaunted Apple :)
Can you provide a photo of the yellow tinge, thank you in advance.
https://www.dropbox.com/s/jstaluq0v8sg1ro/iphone6.m4v?dl=0
Thank you so much, I at least dug out my older video, it has my two former 6s on it, filmed with an iPad 4th, so the quality is not amazing, but it's enough. Both displays are mainly in the upper part slightly caught in yellow (the difference is always most noticeable when the display is used in landscape and there is a light background), the left piece also has a bad (weaker) backlight in the upper right, which is quite clearly visible (the one on the right also, but much less and only at the very top right corner, it almost disappears on the video). Both the most official possible distribution - Apple.cz. I don't know if that's enough for you, I don't need to prove anything to anyone, it's all known things. As well as generally known things, the poor quality of production (especially the 6s, now that I remember them, they were terrible, maybe 9 out of 10 the body stood out from the tub around the buttons, it sprung under pressure and wobbled in the corners). If I had to guess, in my opinion, the quality of the iPhone suffers from the mass production and the diversity of suppliers, it simply gets stuck in China and the output control is not and cannot be in any way detailed with those volumes, most likely it is limited only to the functionality of the whole. It's also no secret that Apple carefully selects the pieces it releases to its "court journalists" for reviews. It's clear why he does it, not every iPhone is simply a premium product.
Thanks again, the darker yellowish corners are visible in the video, it's really piece by piece and I was lucky and I don't notice anything like that on iPhone 4s, 5,6,6, XNUMX, XNUMXs.
Are you a loser anyway ?