Disney+ shows what a streaming service should look like right. Is Apple inspired?

In the field of content streaming, there has been talk in recent months about two big players entering the market this fall – Apple with its Apple TV+ service and Disney with its Disney+ service. We don't really know much about the new product from Apple, on the contrary, quite a lot is known about the upcoming platform from Disney, and so far it seems that Disney is scoring on almost all fronts. Can Apple learn a lesson?

Disney has a major advantage over Apple in the available content it can offer future customers. As much as Apple obviously tries, and pumps an incredible amount of resources into producing its own original content, it can't quite match the wide range of (overwhelmingly popular) works from Disney's library. The content will be one of the biggest draws of the new service from Disney. Hand in hand with a price that will be unrivaled in this field.

It will launch on November 12, and interested parties will pay Disney a very modest $6,99 per month (approx. 150 crowns) for access to all content. Apple's pricing policy is not officially known, but there is talk of a price of $10/month for some basic plan, the price of which may change depending on the total amount of services the user will require (more offline storage, more streaming channels, etc.). Disney will pretty much offer everything for one price in this regard.

The $7 per month will include the ability to stream content on up to four devices at the same time, unlimited access to 4K copies of movies and series, or the creation of up to seven user profiles tied to one paid account. For example, with Netflix, users have to pay extra ($16 per month) both for access to 4K content and if they want more (4) streaming channels at once.

Compared to Netflix, Disney will also approach the release of content differently. When Netflix releases a new season of a series, they usually release the entire series at once. For its longer-term content, Disney plans to work with a weekly release cycle and thus distribute news to viewers gradually. And that there will really be enough new series and mini-series that will be based on sloppy and cult films.

Currently, several projects are known that are more or less loosely connected to some very popular series or projects and to some extent will offer an extended insight into this or that world. Over the weekend, a trailer for the new series from the world of Star Wars - The Mandalorian appeared on YouTube, new content will include, for example, High School Musical, a reworking of the fairy tale Lady and the Tramp into a modern coat, the Christmas film Noelle or a project called The World According to Jeff Goldblum . There is also talk of a project involving Evan McGregor as Obi-Wan Kenobi.

In the future, the above will include, for example, other projects falling under the MCU (Marvel Cinematic Universe), which can use the Disney+ platform to release smaller projects in which they will introduce lesser-known superheroes or supplement/explain the story of some of them.

Disney+ will launch in less than three months, probably later than Apple TV+. However, according to the information published so far, it seems that the offer from Apple will not be attractive enough for the average viewer to prefer it to the new product from Disney. A lot can still change before the launch of both services, but for now it looks like Disney has the upper hand, possibly in all aspects of the comparison.

Source: Phonearena

Discussion of the article

[Martin Badie]

the crazy thing is that the content will be fragmented, unlike music where I have everything in one account, so here I will have to have at least 2 services, and I'm still an optimist, the most feared thing will happen, people will continue to massively download films and especially series, i.e. what is almost passe in the field of music, who would enjoy downloading music nowadays, since for a few crowns he has everything,