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Planet of the Apps, the expected TV show from Apple, has another world personality in the list of performers. The role of the mentor will be played by the successful American actress Jessica Alba, who has some experience in the startup sphere.

Jessica Alba is set to be a mentor and advisor to budding developers in this series for Apple Music, curated by Ben Silverman with Howard T. Owens. So he will share the same role as Gwyneth Paltrow, will.i.am or Gary Vaynerchuk. Compared to Paltrow, however, the new addition to the cast has noticeably more experience in business as such.

In 2011, for example, she founded The Honest Company, which offers exclusively natural products for children, and later launched her brand Honest Beauty, specializing in natural cosmetics.

Among other things, information also appeared about who will at least partly finance this audiovisual venture from the workshops of the Cupertino giant. Lightspeed Venture Partners, which provided a capital injection to, for example, Snapchat, GrubHub and Nest, is to become a new investor.

Source: The Verge
Photos: TechCrunch
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