Ondrej Holzman Apple has released more ads into the world from the series "Discovery", to promote the music streaming service Apple Music while also featuring lesser-known artists. The latest spots feature Flo Morrissey, Leon Bridges, Shamir and Flying Lotus.
Featuring singer Flo Morrissey, whose first single 'Pages of Gold' was released less than a year ago, the advert is accompanied by the message: 'We're featuring artists you didn't know you couldn't live without. Discover and connect with new music and the people who make it - artists like Flo Morrissey.
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Rapper Flying Lotus has been on the music scene for a long time. His latest album 'You're Dead' was released late last year and his electronic music is complemented by the tagline: 'Experiment with music like artists do. Discover and connect with new music and the people who make it – artists like Flying Lotus.”
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Gospel singer Leon Bridges released his first album, "Coming Home," this June, and the ad for "Smooth Sailin'" comes with a similar message to Morrissey's, only focusing on customizing music for each user. Leon Bridges will be seen as part of the upcoming Apple Music Festival.
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The fourth video features guitarist Shamir. He also released his first album this year and sings the song "Demon" in the commercial.
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I don't know and I don't care. let apple support native artists and not underground or hipsters.
Apple is getting darker and darker.
And sentence: We present artists you didn't know you couldn't live without.
Well, in truth, I live and will live without them.
I'm conservative. From the beginning, I perceived Apple as a sign of progress, as a signpost.
Now, however, it is a brand for bohemians who think collectively, still think that Apple products will ensure their entry into a better society, and suggest to others that only their products can be fully used.
Yes, I also had an iPhone, but in 2008, a year in which the iPhone was something new, something that saw a technological shift.
I'm not one of those people who have to have the latest model right away
(iPhone, iPad, etc.).
Do you know how Apple affects me? As a religion, as something that everyone must have otherwise they won't be in and cool