Michal Marek Just moments before the new iPhones hit the market, Apple CEO Tim Cook, head of software Craig Federighi and head of design Jony Ive met. This is how they sat together in the studio of Bloomberg Businessweek magazine and participated in interviews on all possible topics. There was no groundbreaking or shocking information during the interview. However, the way in which the interview took place is interesting, because it is probably the first time that three such high-ranking Apple officials have presented themselves together and appeared in front of the media.
The trio, which is responsible for the biggest changes in the history of iOS, talked about the new version of the operating system and the cooperation in its creation, about the two new iPhones and the competition with Android from Google. There was even talk of the media's perennial claim that Apple has already lost its luster and is essentially done for.
However, such controversial statements are not something that can throw Tim Cook off. The move in Apple's stock certainly cannot disturb his quiet and measured speech in front of the media and will not change his mood.
I don't feel any great euphoria when Apple's stock goes up, and I'm also not going to slash my wrists when it's down. I've been on too many roller coasters for that.
When it comes to the increasing flooding of the market with cheap Asian electronics, Tim Cook remains even more calm.
In short, such things have happened and are happening in every market and affect all types of consumer electronics without distinction. From cameras, computers, and in the old world, DVD and VCR players, to phones and tablets.
The Apple CEO also commented on the pricing policy for the iPhone 5c, saying that Apple never planned to introduce a cheap iPhone. The 5c model is nothing more than last year's iPhone 5 in color at a price of $100 with a two-year contract with one of the American operators.
Jony Ive and Craig Federighi talked about their unhealthy love for Apple in the context of their collaboration. The pair also said that even though their cooperation only started to be noticed by the public in connection with iOS 7, their offices have been very close for a long time. Both are said to have shared some details and insights regarding the development of the iPhone 5s and the revolutionary Touch ID function. The cooperation between the two men is mainly driven by a common feeling for functionality and simplicity. The two also talked at length about how much time and effort they put into, for example, creating the moving foggy background effect. However, both believe that people will appreciate such efforts and know that someone really cared and cared about the final impression.
What speaks against Apple now is the fact that it is slowly but surely losing the stamp of an innovator, that it is not coming up with anything revolutionary. However, both Ive and Federighi reject such statements. Both point out that it's not just about new features, but also about their deep integration, quality and usability. Ive mentioned the iPhone 5s' Touch ID innovation and said that Apple engineers had to solve a myriad of technical problems to implement one such idea. He made the point that Apple would never add imperfect or pointless features just to embellish the advertising description of the product being sold.
This is how Tim Cook talked about Android:
People buy Android phones, but the smartphones that are actually used have a bitten apple logo on the back. According to statistics, the iOS operating system accounts for 55 percent of all mobile Internet access. Android's share here is only 28%. During the last Black Friday, people did a lot of shopping using tablets, and according to IBM, 88% of those shoppers used an iPad to place their order. Is it relevant to look at sales of Android devices when people don't actually use such devices? It is important to us whether our products are used. We want to enrich people's lives, and that certainly cannot be done with a product that will be locked away in a drawer.
According to Tim Cook, a major drawback is, for example, the incompatibility between individual versions of Android, which makes every Android phone on the market a unique species in its own way. People buy phones that already have outdated software on the day of purchase. For example, AT&T currently offers 25 different Android phones, and 6 of them don't have the current version of Android. Some of these phones are being used with a three or four year old operating system. Cook can't imagine having a phone with, say, iOS 3 in his pocket right now.
You can read the complete transcript of the interview <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>.
Yes, yes, I agree. A "cheap" iPhone is a piece of crap that people invented and I personally didn't even like the idea that a person could buy an iPhone for 10,- (it's not because I want to splurge or anything, but because I don't want the iPhone to lose its value ).
I see it daily with that use. I use my iPhone pretty much every day without the slightest problem. Of course, classmates with Android can do the same, but! On Android, I find some apps just dead, for example Wunderlist. A wonderful application for iPhone (iPad). Just looking at her on Android turns me off. Colors are boring, no effects.
Today I showed iOS7 to my classmates and they were very excited about it. What Apple does makes sense and I think it does it well, but at a high price. I understand that iOS7 may not be to everyone's liking, I also have minor complaints about it, but I am able to overcome them. No one is holding a gun to people's heads and saying "you have to download iOS7 and you have to like it". However, spreading desperate delusions about the fact that Apple sucks and it's an overpriced store, while having a Samsung Galaxy Ace hidden in a drawer at home, is enough to cry and regret. By this I am referring to desperate people who have absolutely no right to express themselves on this topic. I'm not an Apple fanatic. I like Sony Xperia Z, Z1. The upcoming Google Nexus 5 looks beautiful, and if it's as good as the photos, it will have my admiration. But the reason why I don't switch to Android is that I don't see anything extra in it. As was nicely written in the article, I want what I will really use. That's why I don't need widgets on the desktop, that's why I don't need the ability to customize everything and stuff nonsense and viruses in there. For what?
I don't see the fact that Apple is not innovative enough as a problem that I should deal with. I think there are many people and engineers in Cupertino who will hopefully solve this for me.
Tomas is absolutely right!!!!!!!
In addition to the fact that even in the 4-year-old Android there are functions that Apple is discovering even today - see. we need a notification center (and I still have a lot of chops), a panorama...
With maps, Apple would be very happy if it was 4 years behind Apple, but Tim doesn't want to hear that :D
sorry behind Google of course :D