Ondrej Holzman The 30th anniversary of the release of the first Macintosh is indeed a big milestone for Apple, as evidenced by a large campaign on Apple.com and inside Apple Stores around the world, and a large interview with the American station ABC, which the Californian company invited to its headquarters...
So far, only a short clip of a major interview that ABC's David Muir conducted with CEO Tim Cook, Senior Vice President of Software Craig Federighi, and Vice President of Software Bud Tribble, who was at the birth legendary computer.
ABC will only broadcast the complete interview with the three men from Apple in its evening program, but many interesting points can be gleaned from the three-minute clip that has been published so far.
Tim Cook, for example, receives 700 to 800 e-mails from customers every day, even for them he regularly gets up before four in the morning. "I read most of them every day, I'm a workaholic," says Cook as his colleagues nod and laugh in agreement.
David Muir understandably couldn't help but touch on the secrecy that Apple is so famous for during the interview. "It's part of our culture. We believe that people love surprises," says Cook, and Federighi jokingly adds that his wife has no idea what they're working on at Apple.
Moving part of its production from China back to the United States was also a big topic for Apple. The new Mac Pro, for example, rolls off the factory lines exclusively in Austin, Texas. "It's a big thing for us, but I think we can do even more," Cook said, hinting that he would like to bring more production home from China in the future. At the same time, the head of Apple confirmed that the new factory being built in Arizona will be used for production sapphire glass.
However, as expected, Tim Cook refused to say what the sapphire will be used for, nor did he say when this product will be ready for use for the first time. When asked if sapphire would appear in the iWatch, he joked that Apple would use it to make a ring.
ABC has not yet aired more from its big interview, but another topic David Muir asked about was the surveillance of users by the American security agency. Tim Cook certainly has something to say on this topic, after all, he also met with US President Barack Obama.
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In the end, ABC didn't air much news from the interview with Tim Cook on its evening program, just a short clip of a discussion about the NSA and the US government's surveillance of people around the world. However, it should be noted that, as Tim Cook was willing to joke with a smile on his face until that moment, he was extremely serious about the topic of security.
"From my perspective, the first thing we need to do is be fundamentally more transparent," Cook said. “We need to say what data we collect and who it affects. We have to talk about it openly.'
Tim Cook even met with other technology company representatives and President Barack Obama on the subject of the American Security Agency and user tracking. In most cases, Apple's chief executive is bound by secrecy, but at least he made it clear to David Muir in an interview that there is no backdoor to access Apple's servers and user data.
Likewise, Cook denied that Apple had anything to do with the program PRISM, which was revealed last year by former NSA employee Edward Snowden. In order for the US government to gain access to Apple's servers, they would have to use force. "That's never going to happen, we care that much," Cook said.
do you know if the whole interview is already published somewhere?
In the end, ABC didn't show much, only a few tens of seconds about the NSA. We will inform.
there is an article on 9to5mac.com where it is all ... if I understood correctly it is only a short interview nothing long
Don't you know where to buy that ring?