Vratislav Holub Apple computers are currently in the limelight. In fact, in 2020, Apple announced a fundamental change in the form of a transition from Intel processors to its own Apple Silicon solution, with which came a fundamental improvement in performance and overall economy. Macs have thus improved very fundamentally. Apple hit the timing in this direction as well. At that moment, the world was plagued by the Covid-19 pandemic, when people worked at home as part of the home office and students worked on so-called distance learning. That's why they didn't do without quality devices, which Apple has done perfectly with the new models.
Nevertheless, there are also areas in which Macs lag behind the competition, of which we can mention, for example, gaming. Game developers more or less ignore the macOS platform, which is why apple users have noticeably limited options. So let's focus on a rather interesting topic - what Apple needs to do with its Macs to attract the attention of PC users and gamers. In fact, there are many people in their ranks for whom apple computers are simply unattractive, and therefore do not even consider a possible transition.
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Establish cooperation with game developers
As we mentioned above, game developers more or less ignore the macOS platform. Because of this, practically no AAA games come out for Macs at all, which noticeably limits the possibilities of apple users themselves and forces them to look for alternatives. Either they put up with the fact that they simply won't play, or they bet on a gaming PC (Windows) or a gaming console. That's quite a shame. With the advent of Apple Silicon chipsets, the performance of Apple computers has increased substantially, and today they can boast of relatively decent hardware and enormous potential. For example, even such a MacBook Air M1 (2020) can handle playing games such as World of Warcraft, League of Legends, Counter-Strike:Global Offensive and a number of longer ones - and they are not even optimized for Apple Silicon (with the exception of WoW), so it is the computer has to translate through the Rosetta 2 layer, which eats up some of the performance.
Introducing Resident Evil Village for macOS
It clearly follows that there is potential in apple computers. After all, this is also confirmed by the recent arrival of the AAA title Resident Evil Village, which was originally released on the consoles of today's generation of Playstation 5 and Xbox Series X|S. Game studio Capcom, in collaboration with Apple, brought this game fully optimized for Macs with Apple Silicon, thanks to which Apple fans finally got their first taste. This is precisely what Apple should clearly continue to do. Although macOS may not be that attractive for developers as such (yet), the apple company can establish cooperation with game studios and jointly bring the most popular titles in full optimization. He definitely has the means and resources for such a step.
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Make changes to the graphics API
We'll stay with gaming for a while. With regard to video games, the so-called graphics API also plays an extremely important role, and Apple (unfortunately) takes a rather strict position in this regard. It provides its own Metal 3 API to developers on its machines, with unfortunately no cross-platform alternatives available. While on PC (Windows) we find the legendary DirectX, on Macs the aforementioned Metal, which many people don't even know about. Although the Apple company has made important progress with it in recent years, even bringing the option of upscaling with the MetalFX label, it is still not a completely ideal solution.
Apple growers themselves would therefore like to see greater openness in this area. However, as we have already mentioned, Apple takes a rather strong position and more or less forces developers to use their own Metal, which can only add more work to them. If they also take into account the low number of potential players, then it is not surprising that they completely abandon optimization.
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Open the hardware model
The overall openness of the hardware model is also crucial for computer enthusiasts and video game players. Thanks to this, they have freedom and it is only up to them how they will access their device, or how they will change it over time. If you have a classic desktop computer, there is practically nothing stopping you from upgrading it in an instant. Simply open the computer case and you can start replacing components without any restrictions. For example, the computer can't handle newer games because of a weaker graphics card? Just buy a new one and plug it in. Alternatively, it is possible to immediately replace the entire motherboard and invest in a newer generation of processors with a completely different socket. The possibilities are practically unlimited and the specific user has full control.
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In the case of Macs, however, the situation is diametrically different, especially after the transition to Apple Silicon. Apple Silicon is in the form of SoC (System on a chip), where for example (not only) the processor and the graphics processor are part of the entire chipset. Any variation is therefore unrealistic. This is something that the players or the aforementioned fans may not be too fond of. At the same time, with Macs, you don't have the opportunity to prefer specific components. For example, if you want a better graphics processor (GPU) while you can get by with a weaker processor (CPU), you're out of luck. One thing is related to the other, and if you are interested in a more powerful GPU, Apple forces you to buy a high-end model. However, it is necessary to mention that this is simply how the current platform is set up and it is practically unrealistic that Apple's current approach will change in any way in the foreseeable future.
Nothing - the cards have long been dealt
What does Apple need to do with Macs to attract the attention of PC users and gamers? The answer of some apple growers is quite clear. Nothing. According to them, the imaginary cards have long since been distributed, which is why Apple should stick to the already established model, where the main emphasis is on user productivity with its computers. It is not for nothing that Macs are known as one of the best computers for work, where they benefit from the main benefits of Apple Silicon in the form of high performance and low energy consumption.
Go bankrupt.