Apple picker Apple TV reports abound. About a unique experience and complete enjoyment when viewing the image. But it has one small beauty flaw - we still haven't seen this dream product.
John Sculley, a former Apple executive, said in an interview with the BBC:
“I remember Walter Isaacson writing about one of the last conversations he had with Steve. He told him that he had finally solved the problem of how to make the perfect TV and how to make watching it a great experience. I think that if Apple has success in several categories of electronic appliances, with which it has shown what revolutions it is capable of, why not in the television industry? I think that today's televisions are unnecessarily complicated. After all, many people do not even know which one to choose exactly, because they do not understand their functions and many of them will not even use the given function. And so it seems that the only one who will change the user experience of watching TV will be Apple.”
This interview developed further discussions about a new TV coming from the Apple workshop. Many are expecting the same groundbreaking look, controls and features that the launch of the iPhone brought about. There is speculation that the Apple TV should breathe life into a modified iOS using Siri voice control.
A trip to the past
The first functional attempt was a cross between a Macintosh and a television in one product. It was developed under the codename Peter Pan, LD50. It was a computer from the Macintosh LC family. Macintosh TV was launched in October 1993, running Mac OS 7.1. Thanks to it, you could watch TV in 14-bit at a resolution of 16×640 on the built-in 240″ CRT monitor Mac Color Display, or use 8-bit 640×480 graphics for a computer. The Motorola MC68030 processor was clocked at 32 MHz, the 4 MB of built-in memory could be expanded up to 36 MB. The built-in TV tuner had 512 KB of VRAM. It was the first Mac ever produced in black. Apple TV has yet another first on its account. It came with a remote control that you could use not only to watch TV, but also to control the CD drive. However, this television-computer hybrid had several shortcomings. It was not possible to record a video signal, but it was possible to capture individual frames and save them in PICT format. You could only dream of working and watching TV at the same time. Maybe that's why only 10 units were sold and production ended after 000 months. On the other hand, this model laid the foundations for the future foundations of the AV Mac series.
Another attempt in the TV field "only" reached the prototype stage and never reached the sales network. Nevertheless, you can find his photos on Flickr.com. A 1996 set-top box displayed the Mac OS Finder at the bottom of the screen when plugged in and then loaded.
Yes, there were and still are solutions from third-party manufacturers in the form of a plug-in slot, TV tuner, USB... But Apple has seemingly not shown itself in this field for many years. The only thing that can be called a television fell out of the Apple factory only in 2006, when the first generation of Apple TV was introduced. Fans of the bitten apple had to wait 13 years.
On a wave of speculation
So has Apple learned its lesson and will it take advantage of new knowledge and technology or will we have to wait a while longer?
Rumors surfaced some time ago that Apple chief designer Jonathan Ive probably has an Apple TV prototype in his studio. Other hints come from Walter Isaacson's book. Jobs said at the time: “I would like to create an integrated TV that is easy to control and connected to all other devices and with iCloud. Users would no longer have to fumble with remote controls from DVD players and cable TV. It would have the simplest interface you can imagine. I finally cracked it.”
So can we expect a turnaround in the field of television manufacturers or is it too early for one of Steve's latest ideas? When will we get the real Apple TV?
So what have you got in store for us, Steve?
The correct name is iTV not Apple TV, anyway I'm very curious what Apple will come up with.
ITV is a trademark owned by one UK channel and has threatened to sue if Apple uses the name.
iTV and I would guess that the design is quite similar to the existing series so that they do not stray too far from the current trend. There is always room for change later.
I see it something like an iMac .. a large screen with a similar appearance to an iMac with an integrated DVD player, DVT-B tuner + satellite, also some USB, Wifi for connecting to the Internet, etc.. but anyway, I'm curious :)
Perhaps we will also see the iOS operating system directly for beautiful and smooth synchronization with iTunes, iCloud and all iDevices.
I don't think the Apple TV will have a TV tuner. It will have a similar interface to the current Apple TV + it can be expected that in the US Apple will have an agreed Live stream with many TV companies.
Siri-style control in my opinion. That is, not that you will bluntly enter commands like Channel up/down, Volume up/dow - as Samsung demonstrated on its prototype at CES, but rather in the form of a conversation, for example: "Hey Siri, find me some comedy with George Clooney" and Siri she answers: "I found this and that, do you want to watch it now or later.... ” Or: “ When is the next episode of Big Bang Theory?” Siri: “Thursday at 8:00 PM, do you want to set a reminder?”, the reminder will be set, of course via iCloud and on your Mac and iPhone.
That's my idea.
A very nice idea. Especially the end with Siri and automatic synchronization, where you can fully use all the possibilities of Apple products. Yes, Apple TV would be very tempting in such a design.
Will the TV not have a tuner? For God's sake, where do you go for these attacks? Do you know that a television without a tuner is not a television? think man!
And Apple TV is what?
In my opinion, whatever the name of the Apple TV will be, it will look more like the Apple Cinema Display or even be based on it (in terms of design). I would guess that it will have a minimum of connection options, by which I mean the absence of a tuner, DVD, USB, etc. The most likely, however, is online streaming, iTunes, iCloud, Siri and, probably, in one of the other updates, facial recognition (see patent). It will build on what Apple learned on the Apple TV…
Then it falls off easily. No one cares about the streaming enabled screen.
No? Where do you live coveve? The latest graphs around Christmas from the UK prove one big milestone - the Internet has caught up with classic TV in terms of "viewing", and it can be assumed that the trend will continue to rise. The passive watching of big TV stations gives me a big blow and a clear message...
An Internet-only streaming TV would undoubtedly be controversial to begin with, but that's where we're headed, and who better than Apple to lead by example. Personally, I practically don't watch TV anymore and I stream almost all programs online from the archives whenever I want and I don't have to check when they are currently on TV. And if Apple connects it with iTunes, other Apple products and demonstrates really intuitive control, we have another revolution ala iPhone.
The whole issue of his time was brilliantly summarized by John Siracusa in this article
http://arstechnica.com/staff/fatbits/2010/09/apples-trouble-with-tv.ars
in short, if Apple wants to succeed in the living room, it cannot ignore what has been created in the given market so far (even the iPhone still calls and sends SMS, right?) - the goal is to combine the old and the new in a pleasant and user-friendly package... but let us be surprised
The main thing is that the new ATV can do what its first generation from 2007 did – reproduce (display) purchased LPs from the iTunes Store. I don't understand how this format supported and designed directly by Apple Inc. could be ignored in that current popular mod ATV 2G when the good old ATV 1G can do it and LPs still sell. I also don't understand that even with the advent of iTunes, iCloud & Match, LP is not possible in another device with iOS, namely the iPad (I understand the absence of the iPhone or Touch due to the small display).