Adam Kos Every company has a strategy that they try to achieve proper success. Apple has built an unassailable status as a premium electronics manufacturer that could be envied by everyone. Compared to it, for example, Samsung scores with the friendliness with which it comes to the user with regard to price concessions.
It is quite difficult to get some discounts and bonuses from Apple. We have a Back to School promotion, we have a Black Friday promotion where we get credits for our next purchase, but that's pretty much where it starts and ends. But other manufacturers are trying harder. They simply have to, because if they didn't fight for customers, they would feel it in the sales of their products. Only Apple doesn't have to have practically any advertising or promotions for its products to "stand" in queues, which is somewhat unique.
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Free accessories
It is Samsung that currently has before the introduction of the new folding phones Galaxy Z Flip4 and Z Fold4. But that won't be the only thing he's likely to present. It should also be the Galaxy Watch5 and Watch5 Pro or the Galaxy Buds2 Pro TWS headphones. At the same time, this South Korean company does not go far to provide its customers with some kind of advantage in case of pre-purchase of the featured device.
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She has already launched a pre-registration event on her website for something that we don't even know the real form of yet. When you do, you'll usually get a promo code that you'll then enter in the Samsung Members app to choose your reward. Typically, it is a product of the company, which is most often Galaxy Buds headphones, but maybe also a smart watch.
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It is with promotions with free headphones that the company also to some extent excuses their removal from the packaging. And they will easily lower their income from this segment, if it should increase those from the more important one - mobile. But can you imagine ordering an iPhone 14 and getting 3rd generation AirPods with it? And for the iPhone 14 Pro, maybe straight AirPods Pro? No, in the case of Apple it is truly unthinkable. Plus, it's not all Samsung usually has to offer. As part of ecology, it also offers purchase bonuses for devices.
Galaxy Z Fold3 and Z Flip3
Just giving Samsung an old phone of any brand will make your purchase cheaper by standard three thousand. The purchase price of the device must also be added to this. It depends on the functionality, model and its condition. You can easily get half of a new phone while still having new headphones in your pocket. Moreover, as it turns out, this strategy is quite successful. This is also due to the fact that it does not only apply to the Samsung Online Store, but if it is active, it is also offered by distributors. They don't deal with headphones and similar bonuses, you can deal with them in Samsung Members, so they don't have to deal with administration and it's also more pleasant for users.
If Apple wanted to, it could support the sales of its iPhones with a lot of promotions and bonuses that could help it become the number one smartphone seller. But he doesn't want to, he's still content to be number two rather than having to give something to someone for free. And it's a shame, because its pricing policy looks rather unpleasant from the outside.
