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If we thought that the situation with the availability of iPhone 14 Pro (Max) would stabilize on the market after some time, we were wrong. They aren't and won't be, so if you're planning to buy them for Christmas, you shouldn't be too late, even if it's only the beginning of November. Apple has issued a press release in which it warns of a possible shortage. 

“We continue to see strong demand for the iPhone 14 Pro and iPhone 14 Pro Max models. However, we expect their deliveries to be lower than we originally anticipated, and as a result, customers will have to wait a little longer for their new products.” he says issued report. However, neither the economic nor the chip crisis is to blame for this. COVID-19 is still to blame. However, Apple adds: "We are working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker." 

What else does he have left? The Pro models are generally in high demand, but this year they still bring a lot of coveted upgrades, and since the base line, on the other hand, is too few, they are even more of a battle for them. If we look at the Apple Online Store, you will have to wait 14 to 4 weeks for the iPhone 5 Pro (Max), regardless of the memory and color variant. So if you order now, you can expect the shipment until around December 5th. In addition, the times will certainly be longer.

The Christmas shopping guide is here 

iPhones are Apple's most popular products, and the iPhone 14 Pro (Max) is their most popular model. That's why Apple has already sent out its Christmas guide by email, in which it mentions: "Find the perfect gifts for everyone. Imaginative referrals, free engraving, reliable delivery and more - all this only at Apple." Offer of course, the iPhone 14 Pro reigns supreme. The company doesn't even wait for Black Friday and is baiting its products now while it has something to sell. Although, given the stock of the regular iPhone 14, it's not like you wouldn't walk away. But are you really satisfied with them, or would you rather wait?

Apple Christmas 2022 2

If earlier it was a possible hype, when Apple simply wanted to create a certain hype around its news and ideally target the pre-Christmas period, when the market was usually well stocked, then this year the mentioned press release speaks clearly. Apple would like to, but it can't. It's not good for him, because if he had a sufficient supply of 14 Pro (Max) models, of course he would have profited accordingly in his profits. In this way, he can only keep his ears down and wait to see how the situation in Zhengzhou, China will unfold.

Clear solutions 

Although it cannot be said outright that the company is sitting idly by. They are also trying to transfer production to India, which until now has mostly been used for the production of secondary models. But this is a run for a longer distance, and not for a month, so if it has an effect, we won't see it until next year. So Apple should change something more than just the place of production and assembly.

First of all, it could be the earlier introduction of iPhones, when from September to December it is not able to sufficiently supply the market with them. If he had given it a month more, maybe it would have changed. But that would have the main sales item divided into two quarters, which he doesn't want, because it looks best in the first fiscal year, in which Christmas falls. 

Better diversification of the supply chain and assembly lines is offered as a second and more feasible solution. But as more and more iPhone models are produced in more factories, there is a risk of more leaks before the actual introduction of the product. And of course Apple doesn't want that.

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