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Our little country in the heart of Europe has seen a lot of interesting things this year when it comes to Apple. The first was the presence of the Czech Republic in the first international wave of iPad 2 sales, then came the integrated Czech language in OS X Lion. Now she got something new from Apple – the official Apple Online Store.

If you visit the site www.apple.com/cz/, the inscription "Good day, Czech Republic" will immediately smile at you. It is this that attracts you to the newly opened Apple e-shop. In addition to the classic offer, we can finally configure our Mac in an easy way and order accessories directly for it. You pay 125 CZK for postage, for orders over 2995 CZK postage is free.

The big news is the engraving of inscriptions on ordered iPads and iPods. You can add a donation to your apple donation for free. If you want to make your gift even better, you can have it stylishly wrapped for an additional fee of 99 crowns. If you don't know what to do when shopping, the newly introduced helpline will certainly please you, where a Czech operator will gladly and free of charge answer your questions about Apple products.

The menu also includes all versions of the iPhone, including the previous model 3 GS with a capacity of 8 GB. At the same time, the prices are slightly lower than those of some operators who offer an unsubsidized phone. You will pay CZK 16 for a 14 GB iPhone, and just under CZK 490 for a 32 GB version. Hopefully this will force the Czech operators to offer more favorable prices, at least in the case of subsidized phones.

After all, the Apple Online Store is not only competition for operators, but above all for the Czech APR and other official or unofficial sellers. Apple offers its products at recommended prices, the same as Apple Premium Resseler. At least with them, customers have the opportunity to see and touch the products live, after all, not everyone prefers a purely virtual purchase.

It would be great if we could see offers from Apple such as refurbished devices, which are often offered at a significantly lower price, while they are practically new with a full warranty. Either way, the Apple Online Store is good news, and the only question that remains is when we will see our own Apple Store and iTunes Store. Soon I hope.

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