Adam Kos Personal data and privacy is a big topic. Not only do we have World Password Day behind us, but of course the controversy with the introduction of iOS 14.5 and the sharing of user data across apps, the web and services. The domestic operator Vodafone undertook a project on this topic in cooperation with the G82 agency extensive survey, which shows that we trust banks the most, e-shops less and social networks the least. What we fear the most is the social security number. Accordingly, a full 99% of the respondents stated it as the most basic data when they say "personal data". Bank account number is second with 88%, email address is third with 85% and phone number is fourth with 83%. 1 respondents aged 204 and over took part in the survey.
It could be interest you
Are you in control of your data?
When it comes to how many of those surveyed think they have control over their data, it's 55%. But it is one thing to think and another to know. 79% of them use various discount and club cards, so they have knowingly provided various companies with a lot of their information so that they can do business with them and provide it for ideal advertising targeting. By the way, who all use applications from various markets that also required your address for registration? A full 46% of the respondents trust supermarkets and hypermarkets rather illogically.
Shopping in e-shops is also connected with this. Less than half of Czechs, namely 49%, think that e-shops handle their data safely, which may be a bit of a surprise when internet sales are in extreme growth and we have no problem paying for goods in advance (even without registration). At least we are cautious about those social networks, because only 30% of those surveyed specifically trust them. And who do we trust? Out of 64%, a high 89% trust our operators and banks. Distrust in hairdressers or gyms is definitely funny (34 and 27%).
It could be interest you
Only 34% of us are worried about our data
"Social networks and all kinds of applications collect much more personal data, including the exact location of the user, than mobile operators," says Jan Klouda, Vodafone's vice president for legal affairs, risk management and corporate security. And adds: "People will increasingly use modern technologies and their automatic and predictive functions. But they need information about consumer behavior to function. Everyone should therefore consider what information they want to let the machines access and how they want to protect their privacy." In this regard, we can only thank Apple that we now have the option of choosing who we allow access to tracking and who we don't.
However, it follows from the entire survey that most of us are definitely not worried about the misuse of personal data. Only 34% answered so. The rest don't even have any concerns at all. And even those who have concerns are not very justified, because 13% are just plain unsolicited advertising. Only 11% are afraid of a bank account being hacked, 10% are afraid of data misuse, and 9% are worried about the resale of personal data. You can read the complete survey on the website Vodafone.cz.
