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TCL Electronics (1070.HK), a leading consumer electronics brand and the world's number two TV brand, is presenting at the world's largest technology event CES 2024. Through an engaging exhibition, it will introduce its revolutionary display technologies, advanced entertainment, next-generation personal devices and smart home ecosystem, which is set to shape the way audiences around the world will interact with the future in technology.

TCL presented the latest Mini LED innovations and breakthrough technologies at the launch press conference, debuting the latest Mini LED TV with a whopping 115″ diagonal. It also presented an impressive range of advanced home appliances, revolutionary mobile technology and innovations in display panels.

Frederic Langin, Chief Operating Officer of TCL Europe, commented: “We are delighted to join the global showcase of technological innovation alongside other leading authorities in technology that are set to redefine our world and shape the way we live in the future. At TCL, we are proud that we can not only predict but also actively shape the trends of tomorrow. Our revolutionary advancement in Mini LED paves the way for the most immersive and accessible home entertainment for users around the world, while our advanced smart home ecosystem enables a more welcoming, connected and comfortable living environment for all.”

The TCL company has been an active player on the European consumer electronics markets, especially televisions, for many years. It is currently a Top 2 brand in France, a Top 3 brand in the Czech Republic, Slovakia and Sweden, and a Top 5 brand in most European countries. TCL's goal is to do its part to add value to customers by providing them with affordable access to cutting-edge technology that aims to improve their everyday lives.

Enhancing the quality of home entertainment and improving life experiences

Today, more users than ever before are opting for ultra-large TV screens due to the many advantages they offer for watching movies, immersive gaming and realistic sports experiences. TCL, the world leader in 98″ TVs and the leading authority in XL Mini LED, unveiled its latest line of super-large QD-Mini LED TVs to European customers at IFA 2023. TCL recognizes the importance of creating TVs that maximize the viewing experience with the display technologies of the future – all now on display at the TCL booth at CES. In addition, thanks to the offer of unrivaled technologies and the support of top sports teams, TCL brings a sports atmosphere to millions of customers. TCL is the proud official partner of the French national rugby team and the German, Spanish, Italian, Czech and Slovak national football teams.

In terms of improving the life experience of users at home, TCL's smart home ecosystem, which consists of smart air conditioners, washing machines, refrigerators and other devices, is innovatively designed to make daily life easier, healthier and more convenient.

Human-centered mobile technology accessible to all

TCL also announced its latest advancements aimed at making technology more human and 5G products more affordable. Following on from the CES 2024 Innovation Honoree NXTPAPER product, TCL introduces NXTPAPER 3.0 technology, the latest generation of TCL's pioneering display technology that is optimized for the human eye. This innovation demonstrates TCL's commitment to improving the overall digital viewing experience through advanced eye care technology with a reading experience comparable to printing on paper. TCL also introduced an expanded portfolio of tablets and a fresh line of 50 series smartphones with a greater selection of products with NXTPAPER and 5G, confirming its commitment to increasing the availability of 5G technologies and highlighting TCL's relentless commitment to developing technologies that seamlessly integrate into our daily lives.

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