Amaya Toman Apple co-founder Steve Jobs was also famous for his creative thinking. He came up with his ideas as he went - literally. At the time of Jobs' tenure, brainstorming meetings were common at Apple, during which the head of the apple company walked many kilometers - the more serious and important the topic discussed, the more miles Jobs had in his legs.
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Walk, walk, walk
In his biography of Jobs, Walter Isaacson recalls how Steve was once invited to a panel discussion. Steve declined the invitation to the panel itself, but suggested that he attend the event and chat with Isaacson during the walk. "At the time, I had no idea that long walks were his favorite way to have a serious conversation," Isaacson writes. "It turns out he wanted me to write his biography."
In short, walking was inextricably linked with Jobs. His long-time friend Robert Friedland recalls how he "constantly saw him walking around without shoes". Jobs, together with Apple's chief designer Jony Ive, walked many kilometers around the Apple campus and intensively discussed new designs and concepts. Isaacson initially thought Jobs' request for a long walk "weird", but scientists confirm the positive effect of walking on thinking. According to research conducted at Stanford University, walking promotes creative thinking by up to 60%.
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Productive walkers
As part of the research, 176 university students were asked to complete certain tasks first while sitting and then while walking. In one of the experiments, for example, participants were presented with three different objects and the students had to come up with an idea for an alternative use for each of them. The participants in the experiment were incomparably more creative when they walked while completing their tasks – and their creativity was at a higher level even after they sat down after walking. "Walking gives free passage to the flow of thoughts," says the relevant study.
"Walking is an easy-to-apply strategy that will help increase the generation of new ideas," the study authors say, adding that in many cases, incorporating walking into the workday could bring a number of benefits. However, according to experts, a session is a better solution if you need to solve a problem with only one correct answer. This is proven by an experiment in which study participants had the task of finding a word that is common to the expressions "cottage", "Swiss" and "cake". Students who were seated during this task showed a higher success rate in finding the correct answer ("cheese").
Jobs was not the only executive who preferred to walk during meetings - famous "walkers" include, for example, Facebook founder Mark Zuckerberg, Twitter co-founder Jack Dorsey or LinkedIn CEO Jeff Weiner. Dorsey prefers to walk outside and adds that he has the best conversation while walking when meeting friends, while Jeff Weiner said in one of his notes on LinkedIn that the ratio of walking to sitting in meetings is 1:1 for him. "This meeting format fundamentally limits the possibility of distraction," he writes. "I found it to be a much more productive way to spend my time."
Source: CNBC
… walking supports creative thinking by up to 60%…
Well, it has probably been known for a long time since it was in a famous Czech film. Do you know in which?
Of course! Marečka, give me the pen! The steam engine, invented in the 18th century, experienced rapid development in the 19th century. That is why we call the XNUMXth century the century of steam :-)
We know them at least from Aristotle. But only Forrest Gump's nation is so incredibly creative that they measure creativity in percentages.