Daniel Voice Of course, seeing Apple products on TV screens is no longer a rarity. In the upcoming episode of the American series Modern Family (Such a modern family) TV station ABC will surprisingly not be a mere addition. They will be the main and only means of filming.
On February 25, a new episode of the said series called "Connection Lost" will hit the TV screens, where one of the main characters Claire is waiting for her flight after having a fight with her teenage daughter Haley. Since then, she has been unable to contact her and is beginning to feel at a loss.
Luckily, she has a Macbook with her that she uses a variety of apps (FaceTime, iMessage, an email client) to contact family members and try to locate her daughter. But don't expect any great tension and drama. Modern Family is a comedy to the core.
The episode has already been labeled, among other things, a "half-hour Apple ad" and indeed we can expect the constant presence of iPhone 6, iPad Air 2 and the already mentioned Macbook Pro. It will perhaps be the first time in history that something that is shot only and only with Apple products will be released to the television airwaves on such a scale. Most of the shots were taken by iPhones or iPads, and about two were even taken by MacBooks.
The creator of the series, Steve Levitan, let it be known that filming with an iPhone was much more difficult than initially expected. At first, everything was filmed by the actors themselves. But the result was horrible. It was therefore necessary to invite professional cameramen to take matters into their own hands. To make it look believable that the actors were actually holding the device, they literally had to hold the cameraman's hands.
It was not entirely easy to coordinate the actors calling each other via FaceTime, because everything was happening in three places at the same time. Yes, on three. In the series, we will see a fictional version of the FaceTime application, which allows you to call several people at the same time, while the calls are separate. It doesn't make much sense, but the creators supposedly thought it through. So let's be surprised.
Steve Levitan further mentioned that he found inspiration for this idea in the short film Noah (which is 17 minutes long), which takes place from beginning to end on a personal computer screen. He even then contacted its creator to participate in the creation of a new episode of Modern Family. But he refused because he said he had a lot to do with other projects.
The situation when Leviathan was working on his Macbook, in which FaceTime with his daughter covered the entire screen, had its share in instilling this concept. At the same time, he could see not only her, but also himself, and someone moving behind him (apparently his wife). At that moment, he realized that he was seeing a large part of his life on that screen, and he thought that such a model would be perfect for a series with a family theme.
Apple itself was enthusiastic about the idea, so of course it willingly provided its products. In what style everything was filmed, how the actors coped with the most modern technologies and how much this non-standard concept will appeal to demanding viewers will remain a question mark for several days.
