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At the end of January 2010, Steve Jobs introduced the iPad supporting 3G networks. The connection to the Internet was provided by Micro SIM. This card was deployed on a mass scale for the first time, although the parameters and final standardization were already agreed upon at the end of 2003.

The introduction of Micro SIM or 3FF SIM could be taken as a design fad giving a sense of exclusivity or a test for later deployment in the iPhone. It could also be a bribe to the telecommunications companies. How else to explain the use of a 12 × 15 mm card in a relatively large tablet?

But Apple is not resting on its laurels. He is reportedly preparing another surprise – his own special SIM card. Information coming from the circle of European mobile operators speaks of Apple's cooperation with Gemalto. They are working together to create a special programmable SIM card for consumers in Europe. The card should be able to work with multiple operators, the necessary identification data will be stored on the chip. Customers will thus be able to choose their telecommunications company when making a purchase on Apple's website or in a store. Another option will be to activate the phone by downloading the application via the App Store. If necessary (for example, a business trip abroad or vacation), it would be very easy to change the telecommunications provider according to the region. This would put the operators out of the game, they could lose fat profits from roaming. This may also be the reason for the visit to Cupertino of senior representatives of mobile telecommunications companies from France in recent weeks.

Gemalto is working on a programmable part of the SIM chip to upgrade parts of the flash ROM based on the current location. The activation of a new operator could take place by uploading the necessary data from the telecommunications provider to the flash drive via a computer or specialized device. Gemalto will provide the facilities to provide the services and the number on the carrier network.

The collaboration between Apple and Gemalto has one more common interest – NFC (Near Field Communications) wireless communication technology. This allows users to make transactions through electronic terminals using RFID (radio frequency identification). Apple has filed several patents for the technology and has reportedly begun testing iPhone prototypes with NFC. A product manager was even hired. If their plan succeeds, Apple can become a major player in the field of secure authentication in business operations. Together with the iAD advertising service, it is an attractive package of services for advertisers.

Editorial comment:

The interesting and tempting idea of ​​a single SIM card for the whole of Europe. All the more interesting that Apple comes with it. Strangely enough, the same company that in the early days of its mobile business locked the iPhone to a certain country and a specific carrier.

Apple could change the mobile game again, but only if mobile operators let it.

Sources: gigaom.com a www.appleinsider.com

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