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Black Friday is one of the main milestones in the entire year for the American market. This day marks the beginning of the Christmas shopping season and thus the most fruitful period for sellers. Almost all sellers in the USA prepare special discounts for this day every year, so big that even Czech consumers pay to shop on American websites and sacrifice their money for Czech customs.

Although iOS's market share has shrunk from Android's over the past year, the data collected during Black Friday proved that the exception proves the rule. According to IBM's terabytes of data collected from 800 different online stores, iOS users spent an average of $127,92 per order, while Android users spent an average of $2 per order. . Together, iOS users account for 600 percent of all online shopping, while Android users account for just 105,20 percent.

This information is a special addition to recent statistics comScore, which reports that Android has about 52 percent of the smartphone market, with iOS at about 42 percent. iOS users spent a combined total of more than $543 million on Black Friday, and Android users spent around $148 million. A total of $417 million worth of purchases were made via iPads and $126 million via iPhones. About $106 million was spent on Android smartphones and $42 million on Android tablets. Despite the numerical superiority of Android platform users, according to the data obtained, iOS users are more willing to spend more, which makes the platform more attractive not only for developers, but also for accessory manufacturers and others.

Source: MacRumors, Business Insider
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