Ondrej Holzman If there was one thing that connected Beats and Apple even before the latter company bought the former, it was the art of creating great advertising campaigns. Beats continues this tradition even under the wings of Apple, their latest advertisement presents Beats headphones on the ears of one of the best basketball players today, LeBron James.
The spectacular video will be especially welcomed by basketball fans, because Beats decided to bet on a very engaging story of the NBA's most prominent personality. LeBron James returned home to the Cleveland Cavaliers before this season, which starts already this month, and it was a closely watched story.
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In their commercial, Beats portrays how James is being welcomed in his hometown of Akron, Ohio, and how the league's biggest star is honestly preparing for the new season. And what he must not miss during training are, of course, Beats headphones, specifically PowerBeats2 Wireless.
They also released a few as part of the new Beats campaign shorter clips, which is spoken by either LeBron James himself or his mother Victoria, who plays an important role in the original version of the clip as well, as a key person in James' development into a basketball superstar.
With its story and intensity, the latest Beats campaign is reminiscent of the one from the summer, when the Beats by Dr. Dre promoted before the soccer world cup Neymar and other stars.
Competitors are trying to fight against Beats and, for example, NFL players can only wear Bose headphones during games according to new contracts, but as long as Beats has the world's biggest stars and celebrities influencing hundreds of thousands of fans under their thumb, their marketing department can rest easy. Also company co-founder Jimmy Iovine he says, that competitors' efforts make Beats look like superheroes.
I wonder if he switched completely from Samsung to Apple or if he stayed with the Dzhongs.
I saw a new one recently, so I think it's stuck.
Likes. Like a pig! Hello