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The British luxury car brand Bentley Motors, belonging to the Volkswagen Group concern, has shown that you no longer need a large editing studio or even a computer to shoot a quality commercial. The latest ad called Intelligent Details was shot entirely on an iPhone 5S and then stitched together on an iPad Air.

Bentley decided to shoot the commercial for its six millionth model Mulsanne in New York and it will be in black and white. This would not be so surprising, however, if only Apple devices did not provide the entire production. At the end of its ad, Bentley lets the viewer see how the entire spot was shot, so we can see that everything was shot with an iPhone 5S with the help of specialized lenses, lenses and mounts.

All the material was then played to the iPad Air, which, by the way, was fixed together with the keyboard directly in the Bentley car. The iMovie application then took care of composing the entire clip. For a new ad on Twitter pointed out also Apple's marketing chief Phil Schiller. Bentley, for example, after a fashion house Burberry presented further evidence of how Apple devices can be used.

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