Amaya Toman Educational and cultural zones have been an obvious and very popular part of the goings-on in branded Apple retail stores for some time. When Tim Cook introduced Angela Ahrendts, who is in charge of retail, to the stage during today's Keynote, the audience cheered.
Angela greeted everyone upon her arrival and confided that she was happy to be a part of the local creative energy that the respective teams around the world are trying to bring to the retail stores as well. She described these as an important product of the apple company, noting that the architecture is the new hardware, while the experience that customers will encounter inside the stores is the software.
Gallery
Angela reiterated the importance of the presence of local creators in the courses, lessons and workshops organized as part of Today at Apple, and thanked everyone involved. On that occasion, she revealed to the audience that Apple holds 18 such events a week in its stores. Apple will now add sixty more to the already existing shows, for users of different experience levels. She also mentioned that Apple will continue to open flagship stores around the world, emphasizing the unique way of using XNUMX% renewable energy. After the speech, Angelo was replaced on stage by Tim Cook, who thanked the team of workers.
