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Technological progress waits for no one. If the company does not jump on the bandwagon in time, it will simply be overtaken by those who took the risk. Samsung is no longer the only player in the global foldable phone market, we also have Motorola here, and Huawei is also consolidating its role. 

And then there are a large number of Chinese manufacturers who distribute their bending machines only there. Samsung has a clear lead over everyone, as it offers two different models that are already in their fourth generation. However, Motorola has also tried several times with jigsaw puzzles (for the third time, to be precise), which revived its Razr brand and currently came up with a new model that will also be distributed here. The Motorola Razr 2022 may not have the best specs, but it's definitely an interesting phone.

Earlier, Huawei also looked at our market with its P50 Pocket model. Unfortunately, the company relatively killed it with the price, which they understood only with the passage of time and the device fell from the original approx. 35 thousand to the current 25 thousand CZK. However, it still cannot match the equipment of the fourth Galaxy from Samsung's Flip at a price of CZK 27. But Huawei is going about it a little differently now, when we were expecting this route from Samsung rather.

Price matters 

Therefore, Huawei has currently introduced the new flexible clamshell Pocket S, which is based on the P50 Pocket, but greatly dampens its equipment, which also results in a lower price. At one time, it was speculated that Samsung should introduce a folding phone of the Galaxy A series in order to bring this design closer to more customers. Huawei got hold of this idea and here we have a visually appealing phone that scores with its still unusual design, but which starts at around 20 CZK (we don't know how it will be with domestic distribution yet).

Even if Huawei is still paying extra for the sanctions, when it cannot use Google services or 5G, with regard to technology, it is stepping into it accordingly. The offer also includes a folding device that competes with the Galaxy Z Fold in the form of the Mate Xs 2 model, which, although it costs a hefty 50 CZK, on ​​the other hand, its display surrounds it and does not hide inside like the Fold. Of course, this results in the absence of the criticized groove in the presentation of Samsung's solution.

The market is growing, but without Apple 

Samsung is the biggest smartphone seller, Huawei was on the front lines before the said sanctions hit it, but one day they will end and the company will have a wide portfolio ready to take the world by storm. Motorola was then bought by the Chinese Lenovo and it certainly does not want to bury it, because it releases more and more interesting models.

In addition, Samsung has recently informed its parts suppliers about what it is up to and what it thinks Apple is up to. It doesn't matter how the company arrived at it, but the American manufacturer should jump into the jigsaw puzzle in 2024. So that's at least one more year for Samsung to introduce the 5th generation of its jigsaws, and other manufacturers can join this bandwagon , which currently represents only 1% of the market, jump in. According to Samsung, Apple will also introduce a foldable laptop or tablet first. 

Samsung also believes that 90% of users who try a flexible device will stick with the form factor for their future device, with its mobile division expecting the flexible smartphone market to grow by 2025% by 80, despite the current a generally falling trend. So it certainly doesn't look like a blind branch. 

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