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The times are not favorable for some promising results of technological giants. For that reason as well, most of them are laying off and relying on artificial intelligence instead of the missing workforce. Apple is also falling, but significantly less than the others. 

Apple announced the financial results for the 2nd quarter of the fiscal year 2023. Despite the generally falling trend, it did relatively well, when not only services and their subscriptions, but also iPhones, grew at a record. This is because their pre-Christmas shortage was reflected in this quarter, which is how Apple managed to ideally balance the possible loss. If he had gone to Christmas, the numbers would be significantly lower now.

In his case, the decline is therefore minimal, although of course the loss of a billion dollars will certainly hurt. However, it is true that year-on-year, with regard to sales, it was "only" worse by 2,5 billion, in the case of net profit, it is a loss of 0,9 billion dollars. To be specific, for the 2nd fiscal quarter of this year, Apple reported sales of $94,8 billion, with a net profit of $24,1 billion. In Q2 last year, Apple reached the amounts of 97,3 billion and 25 billion dollars, respectively. Taking into account the competition, and the biggest one presented by Samsung, this drop is actually a ridiculous amount.

Samsung is falling, but smartphones are doing well 

Samsung released results for the same period back in late April, with the Korean giant's operating profit down an extreme 95% year-on-year. It is also his worst result in 14 years. Its year-on-year sales otherwise fell by 18%. But the main reason for this decline was the lack of demand for chips that Apple does not deal with, or that TSMC manufactures them for it.

It is therefore quite difficult to take Samsung as a whole, even with its wide spectrum of focus. If we were to talk about the purely mobile division, then it did not do so badly. In the monitored period, its sales even increased by 22% year-on-year and the operating profit increased by 3%. This is precisely the proof of the success of the Galaxy S23 series, when even Samsung states that its current "flagship" has very strong sales. In addition, the third fiscal quarter will see sales of new mid-range A-series phone models. 

The situation at Google 

Alphabet's revenue rose 3% to $69,79 billion from $68 billion year over year. But it probably won't surprise you that the main source of income here is advertising. However, its revenue fell to $54,55 billion, also due to the popularity of TikTok. Net income fell from $16,44 billion to $15,05 billion.

But Google has an I/O event ahead of it, where it will show the new Android 14, the Pixel 8 phones and the Pixel Fold. However, they will not reach the market until the end of the year, so it can be believed that they can somehow have more of a say in the financial results only in fiscal Q1 2024. However, hardware is not an important source of profit for Google. The company is primarily used to present the system and its options, which also applies to the Wear OS "watch". 

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