Amaya Toman When Tim Cook last week decreased expected earnings of Apple for the first financial quarter of this year, it became clear that the latest iPhones are not doing very well in sales. However, it seems that even computers from the workshop of the Californian giant did not meet with success in the last three months, and their sales decreased year-on-year. This time, however, it is not so much the fault of Apple and its portfolio as the overall decline of the computer market.
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Apple sold roughly 4,9 million Macs in the period, compared to $5,1 million in the same period a year earlier. Apple continues to hold its position on the fourth place in the world ranking of computer sellers. Dell, HP and Lenovo placed ahead of him, followed by Asus and Acer.
Lenovo took first place with 16,6 million computers sold and a 24,2% market share. The second place was taken by HP with 15,4 million devices sold and a 22,4% market share, the bronze position was taken by Dell with 11 million units sold and a 15,9% market share. Asus took a 6,1% market share with 4,2 million computers sold, Acer then a 5,6% share with 3,9 million units sold.
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It should be noted, however, that Apple is not the only manufacturer affected by the decline in computer sales. This is a worldwide trend. While in the fourth quarter the total number of PCs sold was $71,7 million, this time it was "just" $68,6 million, representing a 4,3% decrease. Apple also saw a smaller drop in the number of Macs sold in the United States, from 1,8 million to 1,76 million. As far as market share is concerned, this is a decrease from 12,4% to 12,1%. In the field of computer sales in the United States, HP was the best, selling 4,7 million of its computers.
According to the company, the worldwide decline in computer sales may have Gartner lack of CPU share as well as the uncertain political or economic situation in a number of countries including the United States. Demand fell mainly from medium-sized enterprises. Consumers were not so interested in computers during the Christmas holidays.
Although the figures provided by Gartner are only approximate, they are usually not too different from the actual numbers. However, Apple will no longer publish the exact data.
Somehow you didn't get the essential table of q3/q4 2018 there, so you can't see how their sales fell before Christmas. File…
If only they'd finally come to their senses and stop offering those ridiculous 128GB drives... for God's sake it's 2019 already! Why did I pay a cool 512 extra for 12GB?
All types of macbooks are expensive. Mac mini is expensive. The iMac is already hopelessly outdated and they prefer not to even sell the mac because it makes them feel ashamed. Surcharges for disks, RAM, processors, graphics are extreme even for Apple.
I've been working on a mac since 1995..and it's always been top notch, now it's an overpriced outdated ballast. The company with the largest free cash in the world and is unable to award a professional machine. The main thing is that we have a large selection of smileys that...
I only have a Mac for iOS programming. Otherwise it wouldn't even make sense. At the same time, I also have a bloated gaming machine under Windows, and I have to admit that Widle are really very cool. The time of stuck XP or crazy Vista is long gone. Mainly, you can build a really luxurious bloated machine for significantly less money. If you are a toy and you like technology, you can really win. So far, Apple is winning with connectedness and ecosystem, but overall it's going down a lot. Although I have a Mac, my monitor, mouse and keyboard are non-Apple. Apple doesn't make a lot of things out of the blue. If accountants and not visionaries are in charge, Apple will eventually go to waste. scumbags and posers won't pull it off. Apple's only luck is that Microsoft has totally screwed up mobile Windows (thanks to the legendary visionary Balmer and his legendary line that mobile has no future).