Ondrej Holzman Apple announced that it recorded historic numbers in the first fiscal quarter of 2016, which includes the last three months of the previous year. The Californian giant managed to sell the most iPhones in history and at the same time record the biggest profit. On revenue of $75,9 billion, Apple made $18,4 billion in profit, surpassing the previous record set a year ago by four tenths of a billion.
In Q1 2016, Apple released only one new product, the iPad Pro, and iPhones, as expected, did the most. Other products, namely iPads and Macs, saw a decline. Apple managed to sell 74,8 million phones in three months, and previous speculations that iPhone sales might not increase year-on-year for the first time in history were not confirmed. Nevertheless, just 300 more phones sold represents the slowest growth since their introduction, i.e. since 2007. Therefore, even in Apple's press release, we can't find anything about the record sales of its flagship product.
On the other hand, the iPad Pro hasn't helped iPads much yet, the year-on-year drop is again significant, by a full 25 percent. A year ago, Apple sold over 21 million tablets, now just over 16 million in the last three months. In addition, the average price has increased by only six dollars, so the effect of the more expensive iPad Pro has not yet appeared.
Macs also fell slightly. They were sold 200 units less year-on-year, but also 400 units less than in the previous quarter. At least the company's overall gross margin rose year-on-year, from 39,9 to 40,1 percent.
"Our team delivered Apple's biggest quarter in history, driven by the world's most innovative products and all-time record sales of iPhone, Apple Watch and Apple TV," announced Apple CEO Tim Cook. iPhones once again accounted for a whopping 68 percent of the company's revenue (63 percent last quarter, 69 percent a year ago), but specific numbers for the aforementioned Watch and Apple TV remain hidden within the headline line Other products, which also includes Beats products, iPods and accessories from Apple and third parties.
The number of active devices has crossed the magic billion mark.
Services that include content purchased in iTunes, Apple Music, the App Store, iCloud or Apple Pay have thrived. Tim Cook announced that there were also record results from the services, and the number of active devices crossed the magical billion mark.
However, the financial results were significantly harmed by constant fluctuations in the value of currencies. If the values remained the same as in the previous quarter, according to Apple, the revenue would be five billion dollars higher. Nevertheless, the largest revenues were recorded in China, which partly corresponds to the fact that two-thirds of Apple's revenues come from abroad, i.e. outside the United States.
Surely they only sold 300 MILLION units more ;-)?
Oh yeah, you're right. The treacherous zero fell out :) Thanks.
You're right, of course it should only have been three million. Thanks.
According to the graph, the difference between 75 million and 75 million will certainly not give me 3 million :) isn't it 300 thousand pieces by any chance? :)
I had it calculated here in the calculator, but I ended up writing it wrong in the text anyway.
Of course it's 300 thousand. That's why there were 300 "millions" originally.
Thank you once again.
Sometimes it just doesn't work out, no matter how hard you try. I'd rather see it on a calculator today :)