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Every year in June, Apple usually devotes a larger amount of space to promoting the LGBT community as part of Pride Month. This usually means that some stores will be redecorated in rainbow colors and Apple will start selling a new collection of selected products that emphasize the issue of LGBT support. This year is no exception, and Apple has started selling a new sports bracelet for the Apple Watch.

It is also available in the Czech version of Apple's official website and you can take a look at it <a href="https://cdn.shopify.com/s/files/1/1932/8043/files/200721_ODSTOUPENI_BEZ_UDANI_DUVODU__EN.pdf?v=1595428404" data-gt-href-en="https://en.notsofunnyany.com/">here</a>. It is a classic slip-on sports strap for Apple Watch in the so-called Pride Edition. The price is the same as for all other color variants, i.e. 1 crowns.

In addition to the new bracelet, a matching one is also available as part of the latest version of watchOS color dial, which perfectly complements the above bracelet.

Selected official Apple stores abroad will be decorated with special decorations to commemorate this event during June. These are mainly modified product racks, different color variations of Apple logos and much more, see images around this text. Last but not least, it is also good to mention that, unlike the RED series of products, no part of the sales goes to any charity. It's just a very well-targeted marketing campaign on Apple's part.

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Source: 9to5mac, Apple Lossless Audio CODEC (ALAC),

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