Close ad

Reviews of the Apple Watch were not very enthusiastic, and Apple watches also seem to appear rather rarely on wrists. But in the first year, according to several analysts, they sold about twice as many as iPhones in their first year on the market.

Apple Watch went on sale on April 24, 2015. A year later, analyst Toni Sacconaghi's estimate from the company Bernstein Research, according to which twelve million units have been sold so far with an average price of 500 dollars (12 thousand crowns). Also Neil Cybart, director Above Avalon, focusing on analyzes related to Apple, presented its estimate: thirteen million units sold with an average price of 450 dollars (approximately 11 thousand crowns).

Both estimates put the Apple Watch at twice the success of the first iPhone's annual sales of around six million units (Watch was more successful even during the Christmas season). On the other hand, the iPad was a third more successful, selling 19,5 million units in the year since its launch.

It is clear that similar comparisons are only indicative, as in all three cases these are devices with significantly different characteristics, and Apple was not as well-known and successful as it is today when the first iPhone or iPad was launched. However, it can be concluded from them that from an economic point of view, the first new type of Apple product since the death of Steve Jobs was not even remotely a fiasco, as some claim.

However, they also point to the technical and other shortcomings of the watch, such as the need to charge it on a daily basis, sometimes insufficient processor performance, slow applications, the absence of its own GPS module and dependence on the iPhone. Others criticize the Apple Watch even more deeply, saying it's just not very useful. JP Gownder, an analyst with the firm Forrester Research, said Apple needs to put more energy into building a comprehensive ecosystem of services. According to him, the Watch needs to become an "indispensable thing", which they are not yet.

The Apple Watch is still in its early days, when waves of criticism have descended on almost every new Apple device, whether it later became significant or even revolutionary or not. Still, those who currently use the best-selling smartwatch (Apple Watch sales accounted for 61 percent of the market last year) are mostly satisfied. Company Wristly conducted a survey of 1 Apple Watch owners - 150 percent of them said in an online questionnaire that they were satisfied or very satisfied with them.

Apple is trying to increase the likelihood of a bright future for its latest type of device on several levels. Continuously introduces new tapes, in one year released two major versions of watchOS. It's also trying to make them less dependent on the iPhone. Since June disables slower non-native apps and - according to The Wall Street Journal's unspecified sources - is working on adding a mobile module to the second generation of the watch. Other media are speculating whether the second generation of the Apple Watch will be thinner or whether the improvements will be more related to internal components and whether we will see such news already in June or in the fall.

Source: The Wall Street Journal, MacRumors
.