Apple indirectly announced through an internal announcement from the head of retail Angela Ahrendts that the new Watch will not be available to buy directly in stores until June. They are available for now online orders only, however most models are currently sold out. At the same time, Ahrendts revealed that in the future Apple continues to expect queues when sales of new products begin.
“Due to high global interest combined with our lower inventory, we are only accepting online orders at this time. I will let you know when we have inventory for sale in stores, but we expect this to be the case throughout May," Ahrendts wrote to Apple Store employees to let them know how to respond to the numerous customer inquiries.
According to the former executive director of the fashion house Burberry, it was not easy for Apple to decide that initially the Watch will be sold only via the Internet, but in the end it did so because it is not just another new product, but a completely new product category.
"There's never been anything like this. In order to provide our customers with the kind of service they expect - and what we expect from ourselves - we have designed a completely new approach. That's why we let our products be tested in stores for the first time before they go on sale," explains Ahrendts. Watches come in several variants, as well as bands, so people often want to try them before buying.
At the same time, however, Ahrendts assured that Apple is not going to transfer this approach to other sales as well. In the fall, we can once again expect long queues in front of Apple Story, as soon as the new iPhone goes on sale. “Are we going to launch every product this way from now on? No. We all love these sensational first days of sales - and there will be many more," added the head of retail and online sales.
Source: 9to5Mac
Photos: Floris Looijesteijn
THE WATCH IS GOOD FOR NOTHING WITHOUT ADVICE BATTERY WITHOUT ITS OWN SIM AND PREPARED
SOMETHING IS PROBABLY NOT RIGHT HERE….
overpriced? How for whom :)
Own SIM? God for what? I don't have a sim in my mobile?
Now I use a Pebble smartwatch that lasts almost a week, but I still charge it every day. So I can see the transition to the Apple Watch without any problems.
Your brain says: I want an apple watch, will it do me any good? No! but somehow I will make the effort that I need them. You're practically lying to yourself and convincing yourself to buy an apple watch :D that's the funniest thing
you are well out of…
I think Apple knows very well what they are doing and what they are putting on the market and that from their point of view this device is what it is supposed to be, we just don't know about it yet. Until we know the exact framework of criteria and the right angle to look at this device, it is hard to say that there is something wrong here. I'm really curious to see how the watch will do. I'll probably wait until their second version, when it will be completely clear where Apple is going with this.
Go with Watch to pr….
Please, I don't mean the author of the article, nor this website that I like…
I mean Apple, Tim, the new book about Steve, the new movie about S…,
Just as Železný said: we'll get you out of those audience bums...
God why???
Get your system in order and don't get carried away with a gold watch that looks like it's from a Vietnamese...
PThank you to the editors for letting you relax...