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When it comes to the smartwatch market, Apple is still out of step with its Apple Watch. According to the analytical company Counterpoint Research, they still rule the market even after the first quarter of this year, when they recorded 14% year-on-year growth. But other brands are already catching up. So they still have a long way to go, which is not now, but could come relatively soon. 

The smartwatch market is growing by 13% year-on-year. Although Apple's market share was 36,1%, and Samsung is second with only 10,1%, the difference here is growth. Samsung grew by 46% year-on-year. The third place belongs to Huawei, the fourth is Xiaomi (which grew by 69%), and the top five is rounded off by Garmin. It is this company that has now introduced two new models of its watches from the Forerunner series, and its effort to attract users is really sympathetic compared to Apple.

It's not about the price 

If you look at the Apple Watch offer, you will find the current Series 7, the lightweight SE and the old Series 3. With each new series, the year-old one is dropped. You can also choose between Cellular versions and different materials of the case, its colors and, of course, the style and design of the strap. This is where Apple bets on variability. He himself does not want you to be bored with the same watch all the time, after all, just change the strap and they are completely different.

But the competition offers more models because it makes more sense. E.g. Samsung currently has its Galaxy Watch4 and Galaxy Watch4 Classic, where both models differ in size, features and appearance (the Classic model has, for example, a rotating bezel). Although the Apple Watch slightly enlarges its cases and display, it is still the same visually.

Garmin has now introduced the Forerunner 255 and 955 series. At the same time, the company's products are among the most popular with any athlete, whether recreational or active or professional (Garmin can also give recommendations for training and recovery). The advantage of the brand is not in the variability of looks, although those are also blessed (through blue, black and white to pink cases, fast changing of straps, etc.), but in options. It is clear that Apple will not have ten different series, it could have at least two. At Garmin, apart from Forerunners, you will also find the popular fénix, epix, Instinct, Enduro or vívoactive series and others.

Various requirements 

Consider that Garmin is the fifth largest in the world, and even they keep their prices quite high. The novelty in the form of the Forerunner 255 model costs CZK 8, the novelty Forerunner 690 even CZK 955. You don't pay for the size of the case, but you do for the possibility of listening to music or solar charging. Such Fénixes 14 start at 990 CZK, while their maximum configuration will easily cost you almost 7. And people buy them. 

Forerunner-solar-family

Garmin itself justifies its comprehensive offer as follows: “Men and women runners can have many different requirements. That's why we have a wide range of devices, from simple running watches, to more equipped models with a built-in music player, to triathlon models with advanced performance measurement and evaluation. So everyone can choose what suits them best." You have one Apple Watch, or three, if we count the SE and Series 3 models, which we would rather not see in the menu anymore.

So what's the problem? That there is practically only one Apple Watch, and that you have nothing to choose from. I would like to see it if we had another model with a durable plastic case that would provide significantly longer durability at the expense of many possibly unnecessary functions. Or let them simply be configurable, like MacBooks. Throw away the unnecessary, and keep only what you will actually use. 

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