Michal Ždanský It will take place in less than 14 days press event, on which we will learn new details about the Apple Watch, but some snippets are appearing even now, and Apple is not lazy and is starting to advertise the as-yet-unreleased product now. At the September keynote, Tim Cook et al. surely they kept some information to themselves, after all, when the company's products are copied by competitors from all sides, it would be unreasonable to reveal some key innovations more than half a year ahead of release.
For a long time, the question of water resistance hung over the watch. It was certainly not information that the company would have to keep secret, but apparently at the given stage of development when the watch was introduced, the engineers were not clear on what level of water resistance they could achieve with their design. During his visits to Europe, Tim Cook also visited one of the German Apple Stores. Here, while talking to a local employee, he mentioned that he wears his watch all the time, even in the shower. This practically indirectly confirmed that they are Apple Watch waterproof. Which means they won't be harmed by shower, rain, or sweat, but you can't swim or dive with them.
It's not just functionality information that has the Apple Watch buzzing. Not only that the watch appeared in some fashion magazines in the photographs, where clothes and fashion accessories are otherwise displayed, Apple also started with proper advertising, and that in a big way. In the latest issue of Vogue magazine, which previously depicted the Apple Watch as a fashion item, Apple printed several ads that ran on an incredible twelve pages.
The ads follow more or less the same style that Apple has long used in print. They are very simple, focusing on the product itself with a minimum of informational text. One of the pages shows only the name of the product, in other places you can see a two-page advertisement, where on one of the pages there is a detailed view of the watch strap, and on the other, a life-size photo of the watch. From the straps you can see rubber sports, leather with a modern buckle or "Milan loop". Apple certainly leaves nothing to chance in its marketing and ensures a sufficient amount of attention to the watch while waiting for it to go on sale.
Poor watch makers, now Apple is suing them for making them waterproof, with a strap, and worn on the wrist. But what to expect from the author of the article...
that's bullshit again... Apple is really terrible at trying to protect its ideas and design.
How would you feel if you started a design company, paid and hired excellent designers, and then had someone copy you for free? Would you like to defend yourself? Just for an example from today:
Here's the iPhone 6 vs Samsung S6 design comparison:
http://si.wsj.net/public/resources/images/BN-HE197_Samsun_P_20150227185757.jpg
And here is a comparison of Apple vs Samsung headphones:
http://jablickar.cz/wp-content/uploads/2015/03/Samsung-EarPods-comparison.jpg
Those Tianzhong earphones remind me of something disgusting silicone...
it doesn't matter who invested in an Apple product, it's hard to switch to something else. What amused me the most was how Samsung stole Dyson's stupid vacuum cleaner design :) and now they are being sued.