David Hanak Last night, Apple released its financial results for the last quarter of last year. During the conference call with shareholders, we were able to find out how the company performed in the period October-December 2017, whether there was a growth or decline in sales, how which segment performed and how many pieces of individual products Apple managed to sell. The most interesting information is that Apple made more money (both year-over-year and quarter-over-quarter) despite the lower volume of products sold. There was a significant increase in margins.
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Lukáš Čambala Apple predicted revenue for Q4 2017 in the range of $84 billion to $87 billion. As it turned out, the final number was even higher. During yesterday's conference call, Tim Cook said that Apple's activities in the period generated $88,3 billion with $20,1 billion in net profit. Behind this success are 77,3 million iPhones sold, 13,2 million iPads sold and 5,1 million Macs sold. The company does not publish information about Apple TV or Apple Watch sold.
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If we compare the above amounts to the same period last year, Apple reported almost 10 billion more in revenue, more than two billion more in net profit, and one million fewer iPhones sold, while 200 thousand more iPads and Macs were sold. So year-on-year, the company made more money on fewer devices sold.
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Very important news for the company's shareholders is the information that the volume of the active user base is still increasing. In January, there were 1,3 billion active devices worldwide. Income from services is also connected to this, whether it is the App Store, Apple Music or other paid services of Apple. In this case, it grew by almost 1,5 billion dollars year-on-year to 8,1 billion.
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Patrik Siwek We're excited to report that we've had the best quarter in Apple's history. We saw a global increase in the volume of the user base and achieved the highest revenue associated with the sale of iPhones ever. iPhone X sales have exceeded our expectations, and iPhone X has become our best-selling iPhone since launch. In January, we managed to reach the goal of 1,3 billion active Apple products, which means an increase of more than 30% over the last two years. This testifies to the immense popularity of our products and customer loyalty towards them. - Tim Cook, 1/2/2018
Source: 9to5mac
The article is quite inaccurate. He completely ignores what Apple representatives said yesterday, and that the quarter was a week shorter than last year. So iPhone sales were actually up 6%, iPads up 9%, Macs up 2% and Watch up 50%.