Dan Pražák Last week on Friday, iPhone 11 (Pro) pre-orders started, and on that occasion, Apple also released a pair of advertising spots in which it promotes the new product. The company highlights above all the capabilities of the triple camera, which is the alpha and omega of the new phone.
As is usual with Apple, this time the ads are presented in a humorous way. In the first of them, various objects, including food, fly at the iPhone, with which the Cupertino company advertises the increased resistance provided by the harder glass on the back of the phones. At the end of the spot, the iPhone is doused in water, and with that Apple points to the increased level of protection IP68, when the phone is waterproof up to 4 meters for 30 minutes.
In the second ad, on the other hand, a triple camera gets space. Apple highlights the possibility of photographing the scene in three different ways, using a telephoto lens (52 mm), a classic wide-angle lens (26 mm) and a new ultra-wide-angle lens (13 mm). Of course, there is also a demonstration of the ability of the Night mode, when the camera captures the scene in good quality despite poor lighting conditions.
The latest video released by Apple over the weekend serves less as an advertisement than as a demonstration of just how capable Apple's new flagship is in the hands of a professional. Specifically, it is a film by director Diego Contreras, who shot it entirely on the iPhone 11 Pro. The same video was played by Phil Schiller during the Keynote when he introduced the camera's advanced capabilities.
