Ondrej Holzman [su_youtube url=”https://youtu.be/rgzlwZsAPoE” width=”640″]
Apparently they're already in the festive mood in Cupertino, where a new Christmas ad called "The Song" has just been released. In it, Apple again plays on emotions and rather than on its products, which of course interweave the entire video, it focuses on an engaging story.
The entire spot revolves around a young girl who comes across an old gramophone record on which her grandmother sings "Love Is Here to Stay". In 1952, she told her husband that they could not be together for Christmas. Her granddaughter decides to learn the song and ends up recording it on several instruments, then combining her version with her grandmother's original.
The ad ends with a moved grandmother watching her granddaughter's mini work on an iPad and remembering her husband by looking at old photos.
Next to the iPad mini, we mainly see the MacBook Air in the ad, but its appearance could be characterized as "product placement" in a well-executed story. Similarly, Apple already scored a year ago with advertising "Misunderstood", which eventually she got Emmy Award.
Totally cool :-(
No snow, artificial lighting reindeer and no Christmas, just any other holidays. Tim must be really proud to be gay.
it can be seen that you are very limited and you have never been further than your upper and lower, when I lived in Australia, it naturally did not snow there either, and it was impossible to say that it would somehow worsen the Christmas atmosphere. Christmas is not about snow and Santa Claus in the window, but about exactly what this ad shows - about being with the people you love and, if you have the opportunity, somehow pleasing them. That's the important thing.
Have a nice Christmas.
so I shed a tear, I feel so sorry for you...
Some people are full of heat and anger and nerves and go to the forums to vent. How pathetic.
Terribly poor advertisement... there's one I think from the store where a boy invites his grandfather to bake a cake on Wednesday or so... and it's much prettier... and I don't even want to know how much Apple salted for this... hundreds of thousands