Adam Kos Apple released his first Apple Watch in 2015 and has been suing the Swiss company at the same time since then Swatch. We recently learned the verdict regarding Steve's popular slogan Jobs, which, however, was also used by Tim at the presentation of the company's watches cook- "One more thing". Swatch because he wants to register this phrase and Apple probably can't do anything about it.
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Flying around the world with Apple Judge Ian Purvis on Monday said that the attempt Swatch registering this phrase could only mean trying to "annoy" Apple, but in the end decided that the technology giant from Cupertino there is actually nothing he can do to prevent the Swiss company from doing so. At the same time, the British judge added that the court's previous ruling that "the intentions of society Swatch crossed the line between appropriate and inappropriate use of the trademark", was wrong.
Tick different
This dispute practically arose with the launch of Apple Watch in 2015, when Apple tried in the Big Britain register a trademark iWatch, but his attempt was rejected on the grounds that this designation was very similar to that of the company Swatch, which already had a password registered iSwatch.
If we were to play for points, Swatch nad Apple clearly leads. Already two years ago in his native Switzerland won the court case regarding the unauthorized use of the slogan "Tick different", which was strikingly similar to it Apple as worded "Think different". However, the Swiss Federal Administrative Court ruled that it can continue to use it and that it does not have to Apple pay no fine. The Swiss watch manufacturer put this slogan on its watch model Bellamy, which contain a Visa NFC chip and can be used for contactless payments. They even came to the market before the first Apples Watch.
At that time, Apple allegedly did not provide sufficient documentation as a defense that its advertising campaign, which took place at the turn of the 20th century, was associated with it. And that just happened now. Phrase "one more thing", Which Jobs used before the events ended Apple prompting another surprise announcement, namely that it originally comes from a fictional TV detective from the series Columbo, the judge said in his ruling Purvis. So it is not directly with Apple connected, and if he didn't register it, anyone else can.
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Pavel Jelic He grabs the drowning straws
If we were to play by earnings, Apple clearly leads here. His Apple Watch they are the best-selling watches in the world, regardless of the division of the segment into smart and "dumb". According to the agency's analysis above Avalon, which takes into account the numbers until December 2020, there are already more than 100 million of them in the world. However, the report mentions that their sales are not going to decline and by at least 2022, their sales are expected to surpass the number of computers sold by the company.
The Swatch company is not very old, having been founded in 1983 in response to the "quartz" crisis of the time, when cheap Japanese battery-operated watches were flooding the Swiss market. At that time, classic watchmaking (meaning brands using mechanical movements) was experiencing hard times, which resulted in the bankruptcy of thousands of Swiss watchmakers over the course of ten years. Swatch Group, that is, a company that owns several others, is now considered the largest manufacturer of classic (now also battery-powered) watches in the world. But it includes such names as Omega, Longines, Tissot, Certina, Hamilton and others. Watches with the logos of these companies also fall into the sum.
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Amaya Toman It is therefore logical that Swatch trying to limit Apple's sales by any means Watch, and that he wants to reduce the awareness of potential watch buyers that any smartwatches from this manufacturer even exist. But Apple Watch they have one major problem - it's consumer electronics. The current pandemic coronavir thus, it gives many people who previously did not even look at mechanical watches a space for possible investments. It is known that people save their finances in a "mattress", where they do not get any interest. Mechanical watches from certain companies (typically Rolex) can thus also be considered as a profitable investment, which can return with appropriate earnings in the future. But that will never happen with the Apple Watch, no matter what variant you buy.
It goes the other way too
On the popularity of Apple Watch you can not only throw mud, but you can also benefit from it. Swiss manufacturer H. Moser & Cie after all, it offers a number of watches from the series Swiss Incubus Watch, which is practically from Apple design Watch comes straight out. In promotional materials, he also draws from his model, because you don't need to charge his mechanical movement and this watch will last you for generations. You just won't like their price, which exceeds CZK 650.
However, more and more classic brands are resorting to a "smart" solution. For example, the company Tag also offered its solution This year with your model Connected. The price of such a watch is already more pleasant, but for an aluminum Apple Watch still quite high, because they will cost you about 55 CZK. On the other hand, they at least have the stamp of a classic watch company. If Apple doesn't partner with a company in this regard, it will still be an electronics manufacturer, not a watch manufacturer.
