Amaya Toman Recently, an ad in which a certain manufacturer is making fun of an Apple smartphone caused a stir. It is not the first competitor of Apple that is not afraid to take a dig at the Cupertino company in its advertisements, but the truth is that even Apple was no stranger to poking competition. Although the legendary "Get a Mac" campaign is not linked to any specific brand, it is full of irony and hints. Which of the campaign clips are among the most successful?
Almost everyone knows the four-year "Get a Mac" campaign, with more than six dozen commercials. Some love her, some hate her, but she has undeniably written down both the history of advertising and the awareness of viewers. A series of commercials in which one of the protagonists embodies an outdated PC with all its ills, while the other represents a fresh, fast and super-functional Mac, was awarded the title "Best Campaign of the Decade" by AdWeek, and countless parodies of individual spots can be found on YouTube. Which ones are definitely worth watching?
Gallery
Better Results
Almost anything that featured model Gisele Bündchen at some point was worth it. In the clip, in addition to the mentioned model and the two protagonists, there is a guy dressed in women's clothes and a blond wig. One of the "blonde" represents the result of working on a Mac, the other on a PC. Does anything need to be delivered?
Mr. Bean
The "Better Results" spot mentioned above is very popular on YouTube. More than three times more popular is the parody starring Rowan Atkinson alias Mr. Bean. Because Gisele is beautiful, but no one can dance like Mr. Bean.
Naughty Step
In the "Naughty Step" clip, the classic protagonists of Justin Long and John Hodgman were replaced by the British comedy duo Mitchell and Webb. How do you like it?
Surgery
Can you recall the process of upgrading your Mac to the latest version of the operating system? What about updating a Windows PC? In the "Surgery" spot, Apple definitely does not take the napkins and purposefully fires at the then newly released Windows Vista.
Choose a Vista
We will also stay with Windows Vista in the spot called "Choose a Vista". PC owners can roll with their luck and hope that the dream version of Microsoft's operating system will "fall" on them. Who wouldn't want that?
Sad song
Say it with a song - in the "Sad Song" spot, PC tries to sing its sorrow over the many users who are abandoning classic PCs in favor of Macs. Incorporating "Ctrl, Alt, Del" into a song isn't easy for anyone. Listen to her long version:
Linux parody
The Linux operating system and its distribution may not have as numerous a user base as Mac and Windows, but it certainly does not lack indisputable advantages. These include, for example, a free, hassle-free and optional update, as we can see in this hilarious parody:
Security
Safety is important. But at what price and under what conditions? The pitfalls of countless PC security questions are shown in a spot called "Security".
broken promises
After a series of more or less monothematic spots, Apple decided that it would probably not be entirely fair to constantly pull from the Windows Vista operating system. Therefore, he served the world an advertisement in which he takes Windows 7 for a change.
Although the Get a Mac campaign may not appeal to everyone, it serves as a great example of how individual operating systems and Apple hardware have changed over the course of four years. If you have time and mood, you can play them all 66 spots and reminiscing about how Macs changed before our eyes.
And then Airbank "subtly" copied it - their spots are designed exactly the same :-)